Online Retail Archives | World Branding Forum

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The push aims to enhance the bebe shopping experience by presenting a broader range that appeal to a fashion-forward clientele. Fashion retailer, bebe, has adopted a fresh approach...

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Featured Marketing News

EBay Shops with Rachel Zoe for Summer of Choice

Deborah Joy Peter

July 29, 2016July 29, 2016

Shoppers are invited to take to the polls again to weigh in on new ‘Americana’ prints the stylist has created exclusively for eBay. Online retail...

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Branding Featured News

Expedia Adds Rail to UK’s Online Travel Retail Space

Deborah Joy Peter

July 18, 2016July 18, 2016

While there are plans to expand the offering into other markets, Expedia UK customers will be the first to book rail travel online. Expedia is set...

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Branding Campaigns Featured News Videos

Zappos.com Stirs Emotions with #ImNotABox

Olivia Pearce

May 23, 2016May 23, 2016

The brand engaged Variable to create Box Home—a short film that captures the emotion and sentiment of the #ImNotABox movement. Zappos.com is uniting its customer service...

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Branding Featured News

Estée Lauder Inks Global Deal with Victoria Beckham

Olivia Pearce

April 18, 2016

The line launches in September at select retailers worldwide, Victoria Beckham stores, online, and via the Estée Lauder website. Estée Lauder has entered into a partnership...

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News Technology

PayPal Grabs UK Shoppers with Online Credit Facility

Thomas Ng

April 14, 2016April 14, 2016

For purchases executed digitally, PayPal consumers can apply for interest-free credit even with transactions valued at £150 or more. In the UK, PayPal has given...

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Featured Marketing News

Madame Alexander Unveils New Line at Toys R Us

Anisha Kapoor

February 19, 2016February 19, 2016

From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website In a...

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Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

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Empire Goes Shopping with Digital Commerce Move

Thomas Ng

November 26, 2015November 26, 2015

The effort marks a cross from on-screen to real-life to offer consumers apparel, accessories, and jewellery inspired by the show Twentieth Century Fox Consumer Products...

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Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...

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Advertising Branding Campaigns Marketing News Technology

China UnionPay Launches Largest Fashion O2O Campaign

Thomas Ng

October 10, 2014July 4, 2023

The first major campaign will be conducted in partnership with the Woolmark Company. In response to the rapid growth of online shopping in China, particularly...