Media Archives | World Branding Forum

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In said Essence role, Bullis will head the EMEA market, and grow the network’s existing and new client business across the region. Essence, a global digital...

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News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...

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Advertising Featured News

Cannes Lions Welcomes Day Five with Mobile and More

Joshua Hughes

June 23, 2016June 23, 2016

The latest awards show days honours agencies and campaigns in the Mobile, Media, Innovation, Creative Date, and Cyber Lions segments. Cannes Lions has awarded the 2016...

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Skydance Boosts VR with The Workshop Takeover

Thomas Ng

May 4, 2016May 4, 2016

The move coincides with the launch of Skydance Interactive, an entity dedicated to original video games and virtual reality experiences. Skydance, the company behind event-level...

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News Public Relations

MWWPR Hires Gordon to Lead Research and Insights

Deborah Joy Peter

March 23, 2016March 23, 2016

She will oversee thought leadership, audience, and category trend analysis, insights and agency-wide measurement MWWPR has welcomed Michelle Gordon to the global independent firm as Senior Vice...

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Advertising Featured News

Cannes Lions Names Smith Media Person of the Year

Joshua Hughes

March 22, 2016

The accolade recognises his role in transforming VICE from a print magazine into an international multimedia brand Cannes Lions has named Founder and Chief Executive...

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Branding Industry News

London’s DWPub Rewrites 19-Year History with Rebrand

Joshua Hughes

January 6, 2016January 6, 2016

Currently trading as ResponseSource, activation of the new name enables consolidation between the London brand and its services South London based media group, DWPub, has changed...

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Branding News

MoneyGram Lends Support to Men’s European Championship

Olivia Pearce

December 4, 2015December 4, 2015

It has signed on as sponsor for the European Handball Federation's upcoming Men's European Championship scheduled for January 2016 Global money transfer and payment services...

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Industry News Technology

Mindshare Nabs Global Mobile Agency of the Year Title

Thomas Ng

September 30, 2015September 30, 2015

The WPP media agency grabs seven trophies at the latest installation, earning itself top position at the 2015 awards show by MMA Mindshare, the media agency part...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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Advertising Featured News

Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Joshua Hughes

September 11, 2015

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations American out-of-home media company,...

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Industry News

Vivian Yin Appointed CEO of FremantleMedia China

Anisha Kapoor

July 14, 2015

FremantleMedia, one of the largest creators and producers of television brands in the world, today announced the appointment of Vivian Yin as CEO, FremantleMedia China....