Media Archives | World Branding Forum

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Instagram has introduced new tagging options that can display more detail about a person to help credit collaborators. These enhanced tags will show the roles...

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Industry News

Vice Media takes over Refinery29

Anisha Kapoor

October 3, 2019

Vice Media have taken over Refinery29 following months of talks about the acquisition. The female-focused site, who was struggling financially, was looking for a partner...

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Campaigns Featured News

Maidenform Debuts Magic Slimming Collection

Deborah Joy Peter

March 18, 2019March 19, 2019

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

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5W Public Relations Grows Parenting Division

Anisha Kapoor

February 12, 2019February 12, 2019

5W Public Relations has moved to grow its parenting business with the inclusion of a dedicated team and specialised client solutions. 5W Public Relations has...

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Newell Picks WPP for Global Communications

Anisha Kapoor

December 31, 2018December 31, 2018

Following a review of some of its agency relationships, Newell Brands has named WPP communications partner for its worldwide portfolio. Premier consumer goods company, Newell, has...

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Design Featured News

Skullcandy Makes Sweet Music with Push

Thomas Ng

December 17, 2018December 17, 2018

Skullcandy has created its first true wireless earbud offering. Dubbed Push, the model offers listeners an untethered audio experience. Lifestyle audio brand, Skullcandy, has launched...

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Featured Marketing News

Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

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Advertising Industry Marketing

Ad Council Announces Linda Boff, CMO of GE, as Board Chair

Anisha Kapoor

July 3, 2018

The Ad Council continues its tradition of rotating Board Chairs every year, comprised of a prestigious group of senior executives from media companies, agencies, technology...

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Campaigns Featured News

Al Jazeera Launches the 2nd Phase of its Press Freedom Campaign

Olivia Pearce

June 26, 2018

With a series of videos in various languages, Al Jazeera seeks to shed light on the critical importance of press freedom around the world Al...

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Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

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Featured Industry Marketing News

Gain Theory Enters into Partnership with EffWorks

Anisha Kapoor

July 28, 2017August 1, 2017

Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...

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Advertising Featured News

Mindshare and POSSIBLE Enter into Partnership

Joshua Hughes

June 28, 2017June 29, 2017

Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...