Marketing Archives | World Branding Forum

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TfL partners with Buxton Water to commercially rename a Tube station for the first time Transport for London (TfL) has signed a landmark sponsorship deal...

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Branding Featured Industry Marketing News

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Joshua Hughes

April 22, 2015July 4, 2023

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales...

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Advertising Branding Featured News Videos

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Olivia Pearce

April 10, 2015July 4, 2023

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...

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Advertising Branding Featured Industry Marketing News

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz & PepsiCo

Anisha Kapoor

April 8, 2015July 4, 2023

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...

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Advertising Branding Featured Industry News Technology

Yahoo Brings Mobile Audience Targeting to Native Advertisers

Thomas Ng

April 8, 2015July 4, 2023

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

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Advertising Branding Campaigns Featured Marketing News Videos

Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW” Rallying Cry

Olivia Pearce

March 30, 2015July 4, 2023

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

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Advertising Branding Campaigns Featured Marketing News

Fergie launches Outspoken Fresh Fragrance With Avon

Olivia Pearce

March 19, 2015July 4, 2023

Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush...

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Advertising Branding Campaigns Featured Marketing News Videos

Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

Joshua Hughes

March 2, 2015July 4, 2023

Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar,...

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Advertising Branding Campaigns Featured Marketing News

Century 21 Real Estate Unveils 2015 Campaign

Olivia Pearce

February 23, 2015July 4, 2023

New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the...

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Advertising Branding Featured Industry News

Shocase Celebrates the Players Behind the Best Big Game Commercials

Joshua Hughes

January 30, 2015July 4, 2023

Social Network Credits the Teams behind the Ads; Invites Additional Collaborators to Get Recognised The Seahawks and Patriots won’t be the only teams on display...

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Advertising Branding Campaigns Featured News Videos

Bupa launches new campaign to showcase wider healthcare services

Joshua Hughes

January 19, 2015July 4, 2023

Bupa UK, a leading international healthcare group, just launched a new TV advertising campaign as part of a drive to showcase its healthcare expertise and...

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Featured Industry Marketing News

One-third of Black Friday Online Revenue Was Mobile

Anisha Kapoor

December 1, 2014July 4, 2023

Over one-third of all Black Friday online revenue came from shoppers on mobile devices. The largest mobile commerce platform provider for retail in the U.S.,...