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Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women.
Outspoken Fresh captures the exhilarating rush of the stage through bold and intoxicating notes and is the latest in Fergie’s Outspoken franchise with Avon, one of the most popular fragrance lines in the brand’s history.
To celebrate the launch, Avon is hosting an exclusive product sweepstakes. Fans can enter to win one of 100 bottles of new Outspoken Fresh by Fergie, with the chance to receive one of 25 exclusive bottles signed by Fergie by inviting friends to enter.
Whether she’s on screen, on stage or in the studio, artist and icon Fergie is renowned for her energizing, exciting performances, and Outspoken Fresh is as original and awe-inspiring as the vibrant woman behind it. “I wanted to capture the excitement I feel every time I step on the stage or perform for a crowd,” says Fergie. “Outspoken Fresh is a bolder, more vibrant fragrance that makes you feel more alive. It’s about living with a fearless confidence and always putting a fresh, colourful twist on life.”
Lively and enthusiastic, the scent hits all the right notes with its blend of bright fruits and lush florals.
- Top Notes: The fragrance opens with a blend of bergamot, grapefruit, blood orange and mandarin for an exhilarating rush.
- Heart: The heart reveals delicate jasmine intertwined with vibrant black currant flowers and velvety magnolia.
- Dry Down: The fragrance finishes with creamy sandalwood for an addictive, lasting scent.
With its refreshing scent, the fragrance captures the creative spirit of the legendary singer, and brings the excitement of her performances to women everywhere. “Working with Fergie to create this new scent has been such an inspirational experience,” says Meg Lerner, Avon Vice President, North America Product Marketing. “She brings such passion and originality to the creative process, and we’re delighted to continue our partnership with her.”
The campaign runs through until 5 April, 2015.
