Marketing Archives | World Branding Forum

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Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink...

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Featured General Marketing News

Nielsen Collaborate with TikTok

WBF

May 25, 2022May 25, 2022

Nielsen, a global leader in audience measurement, data, and analytics, has been selected to participate in TikTok’s Media Mix Modelling Programme. TikTok’s programme brings together...

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Advertising Campaigns Featured News

Old Spice encourages guys to smell ready for anything in 2021

Olivia Pearce

February 1, 2021

Old Spice encourages guys to smell new possibilities, realise the true potential within, and manifest their own greatness in 2021 Old Spice unveils the new...

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Design Featured News

Lee to attract Gen Z fans with past-meets-the-present collection

Olivia Pearce

September 16, 2020

Lee introduces a reimagined assortment for a new generation Lee, the iconic apparel brand known for its timeless denim style and innovative apparel, has announced...

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General

McDonald’s launches Archie the reindeer Christmas ad

Joshua Hughes

November 26, 2019November 26, 2019

McDonald’s have launched this year’s Christmas campaign with the return of the Reindeer Ready theme featuring a little girl called Ellie and Archie the reindeer....

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Marketing News

Jamie Oliver to launch in southeast Asia

Anisha Kapoor

November 22, 2019

Jamie Oliver will be launching outlets of his restaurant in southeast Asia it was announced. The two sites will be in Bali, Indonesia and Bangkok,...

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Advertising Marketing

Boots launch Bootiques to encourage Christmas spenders

Joshua Hughes

November 11, 2019November 11, 2019

Boots have launched a marketing campaign to launch Bootiques in a bid to encourage Christmas shoppers to buy their gifts with the retailer this year....

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Featured Marketing News

Marie Curie ‘Whatever you call it’ campaign

Joshua Hughes

November 5, 2019November 5, 2019

Marie Curie are encouraging people to talk about death in their new campaign that holds the tag line ‘Whatever you call it, we should all...

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Industry Marketing News

FA appoints Kathryn Swarbrick

Anisha Kapoor

October 9, 2019

The Football Association (FA) have appointed Kathryn Swarbrick as its new Commercial & Marketing Director. Swarbrick, who was previously at PepsiCo as the Vice President...

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Advertising Branding Featured News

Tetley tea launches £3 million marketing push

Joshua Hughes

October 7, 2019October 8, 2019

Tetley tea company has launched a £3 million marketing push with the catchphrase “Now we’re talking”. The company has developed three adverts for the campaign...

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Marketing

The North Face launch new Futurelight range

Joshua Hughes

October 1, 2019

The North Face, the outdoor clothing specialist have launched a new range of clothing made from Futurelight, their new fabric. The fabric promises a more...

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Advertising Marketing

Maltesers celebrate female friendships

Joshua Hughes

September 27, 2019

In their latest campaign, Maltesers put female friendships in the spotlight. The new campaign from the popular confectioner, highlights female friendships, celebrating the inside jokes...