Marketing Archives | World Branding Forum

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BMW and Amazon present the BMW 5 Series alongside legendary character Jack Ryan in the spectacular new series on Prime Video It is widely known...

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Branding Industry Marketing

VML Grabs Prime Position as Cannes Entertainment Agency Of the Year

Anisha Kapoor

August 28, 2018

VML ranked in the top 10 globally, in North America and in the US In rankings released Thursday, 23 August by the Cannes Lions International...

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Industry Marketing

Digitas and 3|SHARE Launch “Adobe Centre of Excellence”

Anisha Kapoor

August 24, 2018

Digitas is the first partner in Adobe’s 500+ partner ecosystem to complete the Multi-Solution Implementer learning programme Digitas, a connected marketing agency, is combining their...

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Campaigns Featured News

Kate Hudson and New York & Company Announce Multi-Year Partnership

Olivia Pearce

August 23, 2018

Kate Hudson named the brand ambassador for the “Soho Jeans” collection and partners with New York & Company to create her own collection launching in...

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Featured Marketing News

BET Networks and WP Narrative_ Let Fans Explore the Mind of Bobby Brown

Nathaniel Mark

August 22, 2018

HARLEM WEEK Art Installation and Interactive Experience celebrates the premiere of “The Bobby Brown Story” BET Networks and WP Narrative_, a creative and technology brand...

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Industry Marketing

VML Marketing Agency Extends Partnership with SpotRight

Anisha Kapoor

August 21, 2018

SpotRight continues to help VML pinpoint hard-to-find audiences for tailored messaging SpotRight, a platform that enables large global brands to design and build on-demand custom...

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Branding Featured News

Bella Hadid Headlines True Religion’s Latest Campaign

Olivia Pearce

August 20, 2018

Supermodel Bella Hadid becomes new face of True Religion True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies...

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Branding Featured News

JBL Cranks Up the Star Power for Second-Annual JBL Fest

Olivia Pearce

August 20, 2018August 20, 2018

Pitbull and Ellie Goulding headline three days of epic concerts, exclusive events and celebrity appearances, making for an unforgettable JBL Fest in iconic Las Vegas...

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Industry Marketing

Clemenger BBDO Buys Levo Digital

Anisha Kapoor

August 16, 2018

Combined with Clemenger's existing digital and data capabilities, Levo will enable the Group to have an advanced business transformation capability in the market Clemenger BBDO,...

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Advertising Featured News

adidas Running Launches PureBOOST GO for City Running

Joshua Hughes

August 15, 2018

adidas Running keeps urban running in mind with latest release After introducing a limited release black and white colourway in early July, adidas Running now...

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Industry Marketing

Merkle Taps Min Lu as Network Development Lead, Asia Pacific

Anisha Kapoor

August 14, 2018

Appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries Merkle, a technology-enabled, data-driven performance marketing agency and...

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Celcom Partners with Huawei to Apply a Cloud-Based Platform for Digitised Network Operations

Thomas Ng

August 13, 2018

Celcom first in Malaysia to adopt full suite cloud-based Operation Support Service (OSS) system Celcom Axiata inked an agreement with Huawei Technologies (Malaysia) to apply...