SpotRight continues to help VML pinpoint hard-to-find audiences for tailored messaging

SpotRight, a platform that enables large global brands to design and build on-demand custom audiences for digital, social, and mobile targeting, announced today that VML, an award-winning, full-service marketing agency—part of WPP, has expanded their contract with SpotRight.

The agency is no stranger to success with the SpotRight platform. In a recent corporate social responsibility campaign for a major tire manufacturer, it enjoyed fantastic engagements across three social platforms for their posts, enjoying average engagement rates of more than 11 times their benchmark.

Eric Beane, VML’s North American Managing Director, Analytics & Data Insights, said: “SpotRight is a strategic part of our intelligence tech stack. With SpotRight, we can identify segments of specific target audiences and cross-analyse channel data.

“We are able to pinpoint hard-to-find audiences, and deploy our tailored messaging where the audience is because of SpotRight’s connections to various ad platforms.”

SpotRight CEO Todd Greer added: “VML does a fantastic job of blending strategy, creativity and execution to drive results for their clients.

“This speaks perfectly to our goal of bringing to market the only platform that integrates and automates strategy, planning and media buying to build and deliver custom audiences on-demand to media buying platforms. We are delighted VML has expanded their partnership with us.”

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