Manchester United Archives | World Branding Forum

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Manchester United has received potential bids after the Glazer family announced its sale on the market. Several promising bidders have participated in the ManU bid...

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Campaigns Featured News

Cadbury and Manchester United partner in ‘Donate Your Words’ campaign

Olivia Pearce

February 24, 2020

Cadbury and Manchester United global partnership highlights issues of loneliness amongst older generation Cadbury and football team Manchester United teamed up to promote the chocolate...

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Branding Featured News Videos

Manchester United Teams Up with Maui Jim

Olivia Pearce

February 15, 2019February 15, 2019

Manchester United has partnered with global eyewear brand, Maui Jim, over several sun and optical ranges slated to launch later in the year. Manchester United...

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Branding Featured News

Manchester United Announces Global Partnership with Chivas

Olivia Pearce

August 8, 2018

Luxury blended Scotch whisky Chivas becomes Manchester United's Official Global Spirits Partner Manchester United and luxury blended Scotch whisky brand, Chivas, have announced a multi-year...

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Branding Featured News

Apollo Tyres Inks Global Partnership with Man United

Olivia Pearce

September 9, 2016September 9, 2016

Apollo Tyres has elevated its Manchester United alliance to a grander scale, with the brand now on board as official Global Tyre Partner. Apollo Tyres has...

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Branding Featured News

Columbia Sportswear Inks Partnership with Man-U

Olivia Pearce

January 25, 2016January 25, 2016

As official sponsor, it will design dual-branded outerwear for various extreme sports activities with the collection set to launch in autumn Columbia Sportswear has been...