Launches Archives | World Branding Forum

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Starting production in 2016, the model is available as a coupe or convertible while coupled with either automatic or manual transmission Callaway Cars has unveiled the Camaro SC600...

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Old Spice Buffs Up Legend with New Collection

Thomas Ng

January 8, 2016January 8, 2016

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...

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Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

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Vivitar Drops Techy Vibe with Major Overhaul

Thomas Ng

January 6, 2016January 6, 2016

Targeting millennials, the makeover entails a revamped website, new releases, tweaked taglines, fresh advertising efforts from line to line Global tech brand, Vivitar, through Sakar International,...

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Branding Featured News

Hyatt Place Mixes Business with Pleasure in Goa

Olivia Pearce

January 6, 2016January 8, 2016

Adding to the brand's Indian market portfolio, the Hyatt Place Candolim will focus its appeal on both professionals and leisure travellers The hospitality giant’s newest hotel to launch...

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Branding Design Featured News

AC Hotels by Marriott Maps Global Expansion

Olivia Pearce

January 5, 2016January 5, 2016

Spreading its footprint worldwide, the brand is scheduled to launch 22 design-led properties across 10 countries throughout 2016 Boutique lifestyle chain, AC Hotels by Marriott,...

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Advertising Featured News

Hyundai Signs Four for Super Bowl 50 Campaign

Joshua Hughes

December 31, 2015December 31, 2015

A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

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Branding Featured News

Carl’s Jr. Flips Burgers and Talks Turkey

Joshua Hughes

December 30, 2015December 30, 2015

The new releases are available on a toasted wheat bun or as a lettuce wrap, with each variant not exceeding 500 calories per serving Carl’s...

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Design Featured News Technology

Kphone Adds to Unlocked Android Collection

Thomas Ng

December 30, 2015December 30, 2015

Featuring an Android 5.1 Lollipop operating system, both devices fill the contemporary user’s need for creative choreography and sharing American mobile developer, Kphone, has added...

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Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...