Industry Archives | World Branding Forum

Read Time:1 Minute, 27 Second

The accolade recognises his role in transforming VICE from a print magazine into an international multimedia brand Cannes Lions has named Founder and Chief Executive...

Read Time:57 Second

Advertising Featured News

Maxus Names Marshall New Head of Programmatic

Joshua Hughes

March 11, 2016March 12, 2016

Charged with delivering and optimising programmatic campaigns, he will also build awareness and understanding around automation Maxus has appointed Robert Marshall as its Head of...

Read Time:1 Minute, 57 Second

Advertising Featured Industry News

Hilton and IBM Power First Robot Concierge

Joshua Hughes

March 9, 2016March 9, 2016

A cognitive technology platform, Connie represents a new era in computing where systems understand the world like humans do Hilton Worldwide and IBM are collaborating to...

Read Time:2 Minute, 31 Second

Advertising Featured News Videos

Cannes Lions Celebrates Change with See It Be It 2016

Joshua Hughes

March 4, 2016March 4, 2016

Alongside notable transformations to the programme, See It Be It has opened to receive applications, with enrolment closing on 1 April 2016 See It Be...

Read Time:2 Minute, 14 Second

Branding Industry News

Hotels.com Redefines UK Traveller with 2015 Index

Deborah Joy Peter

March 2, 2016March 3, 2016

British globetrotters enjoyed lower prices in over half of the destinations featured on the Index due to the increased strength of the Pound Hotels.com has...

Read Time:1 Minute, 56 Second

Advertising Featured Industry News

Wyndham Grows in Latin America and the Caribbean

Joshua Hughes

February 26, 2016February 27, 2016

With the launch of four new brands in five countries, visitors across the said markets now have more options to experience travel Wyndham Hotel Group showcased outstanding...

Read Time:51 Second

Advertising Featured Industry News

Heineken Expands Beer Portfolio with Red Stripe

Joshua Hughes

February 17, 2016February 17, 2016

The move follows the acquisition of a controlling stake in Desnoes and Geddes in October 2015, marking a new milestone for the marque Set to take over...

Read Time:1 Minute, 42 Second

Campaigns Industry News Technology

OMD Secures Top Rank on Gunn Report for Media

Thomas Ng

February 12, 2016February 12, 2016

Meanwhile, sister agency, PHD Worldwide, joins the winning firm in the top five ranking, claiming fourth place on the same report OMD Worldwide has for...

Read Time:1 Minute, 41 Second

Advertising Featured Industry News

WPP Sets Up Africa Academy in Johannesburg

Deborah Joy Peter

February 10, 2016February 10, 2016

The platform is a talent development initiative enabling the network’s companies across the region access to relevant training programmes The global communications services group has...

Read Time:1 Minute, 23 Second

Advertising News Technology

MediaMath and Adform Form Programmatic Partnership

Deborah Joy Peter

January 21, 2016January 23, 2016

The two brands will leverage each other’s platforms to capitalise on mutually beneficial opportunities beginning with programmatic Digital marketing solutions provider, MediaMath and Adform, an...

Read Time:1 Minute, 52 Second

Advertising Featured Industry News

O&M Names Seifert Global CEO and Chairman

Joshua Hughes

January 20, 2016January 21, 2016

In addition to his succession of Miles Young, he retains his leadership of Ogilvy & Mather North America as Chairman and CEO Ogilvy & Mather...

Read Time:1 Minute, 27 Second

Branding Featured Industry News

London Study Shows Where Handsome Men Are Rejected

Joshua Hughes

January 15, 2016January 16, 2016

A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...