The Lions Health Innovation Hack will gather entrepreneurial minds to pioneer innovations that protect children from the effects of pollution.

Lions Health has signed on with RB, the leader in consumer health and hygiene, and Save the Children, to tackle the world’s largest environmental health risk—air pollution—in an innovation challenge like no other. Pollution is currently responsible for one in eight of total global deaths; killing seven million people every year.

Part of the International Festival of Creativity in Cannes, the RB & Lions Health Innovation Hack will bring together RB’s R&D and marketing teams with external, entrepreneurial minds from around the world, to pioneer innovations that protect children from the devastating effects of air pollution exposure.

United by a common purpose, technical and commercial representatives from RB, including medical and regulatory experts will be teamed with leading creative catalysts and innovators, as they compete to find a solution that could make a real difference.

RB’s long standing charity partner, Save the Children will be on hand to share insight of global health issues. The competing ideas will be presented to a judging panel in a live, open outputs session. Following the Innovation Hack, RB will explore whether any of the shortlisted ideas could have the potential for development.

“We are delighted to be hosting the Innovation Hack in partnership with RB and Save the Children. The Lions Health Festival celebrates life-changing creativity in the healthcare industry and we hope we can inspire some award-winning creations of the future,” said Louise Benson, Festival Director at Lions Health.

The RB & Lions Health Innovation Hack will take place in Cannes, France, from 18-19 June 2016. Competing teams will present their resulting product innovations during an outputs session, open to all Lions Health delegates, held at Palais II at 11:00 (local time) on Sunday, 19 June 2016.

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