Football Archives | World Branding Forum

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Manchester City names Mundipharma its Official Healthcare Product Partner in Asia Pacific, Latin America, the Middle East, and Africa. Manchester City has signed on Mundipharma as...

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Branding Campaigns Featured News Videos

Biotherm Homme Tells the David Beckham Story

Olivia Pearce

August 30, 2016August 30, 2016

A new spot by Biotherm Homme, the film celebrates David Beckham’s legacy, which is captured through his extraordinary body of ink. Men’s skincare giant, Biotherm Homme, has...

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Advertising Featured News

Old Spice Unveils New Partnership with Von Miller

Joshua Hughes

August 23, 2016August 23, 2016

As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men. Old Spice has...

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Featured Marketing News

Swire Coca-Cola Kicks It with the Denver Broncos

Joshua Hughes

August 19, 2016August 19, 2016

Swire Coca-Cola has released specially designed bottles to commemorate the Denver Broncos so fans can join in the celebration. Swire Coca-Cola salutes the defending World Champion, Denver Broncos,...

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Advertising Featured News Videos

Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

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Branding Featured News Videos

Cybrid Scores Diego Maradona for Mobile Football Game

Olivia Pearce

May 25, 2016May 25, 2016

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...

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Branding Featured News

Who is King Power and Why Are They Winning?

Deborah Joy Peter

May 5, 2016May 5, 2016

The recent phenomenal EPL win by Leicester City has solidified the position of King Power, the club’s brand owner and primary sponsor. A travel retailer...

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Branding Campaigns Featured News Videos

Heineken Drinks to the Game with Soccer is Here

Deborah Joy Peter

March 4, 2016March 4, 2016

A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future Heineken has launched its Soccer is...

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Campaigns Featured News Social Media Technology

Fox Sports Launches Pilot Social Push with #18TOWIN

Thomas Ng

January 20, 2016January 21, 2016

The digital exercise will feature all 18 Bundesliga clubs in training as some of the world's best players go up against their own FOX Sports...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

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Advertising Campaigns Featured News Videos

Kia Keeps Eye on the Ball with 2016 Sorento Push

Joshua Hughes

October 2, 2015October 2, 2015

The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...