F&B Archives | World Branding Forum

Read Time:2 Minute, 22 Second

Chatime, a leading global bubble tea and innovative beverage brand, has revealed a brand refresh anchored on its new brand promise, “Cups of Joy.”

Read Time:1 Minute, 39 Second

Branding Marketing News

Iberostar Hotels to Expand in North Africa

Olivia Pearce

January 31, 2017

Four-Star Iberostar Club Palmeraie Marrakech to Open in April as Part of Expansion Strategy Iberostar Hotels & Resorts is launching a four-star hotel in North...

Read Time:1 Minute, 26 Second

Branding Featured Industry News

Starbucks CEO Pledges to Hire 10,000 Refugees

Anna Yuu

January 30, 2017January 30, 2017

Brand Continues Providing Employees Health Insurance and Trade with Mexico to Counter New Trump Policies Starbucks CEO, Howard Schultz vowed to hire 10,000 refugees in...

Read Time:1 Minute, 45 Second

Branding Featured Marketing News

Wahlberg Brothers Expand Wahlburgers in Asia

Olivia Pearce

January 23, 2017January 23, 2017

The Joint Venture with Cachet Hospitality Will Open First Three Restaurants in China Wahlburgers, the burger restaurant brand founded by Chef Paul Wahlberg and celebrity...

Read Time:2 Minute, 8 Second

Campaigns Featured News Videos

Norm Macdonald “Assumes The Suit” As The Real Colonel Sanders in New KFC Campaign

Olivia Pearce

August 17, 2015August 17, 2015

On the heels of the widely lauded May ad campaign, Kentucky Fried Chicken continues to weave Colonel Sanders into the fabric of American pop culture...

Read Time:1 Minute, 32 Second

Branding Featured News

Jacob’s Creek Sets Up To Serve At The US Open

Olivia Pearce

August 14, 2015

Jacob's Creek has entered into a partnership to become the Official Wine and Promotional Partner of the US Open Tennis Championships. The multi-year partnership will...

Read Time:2 Minute, 0 Second

Featured Industry News

Carl’s Jr. Enters India Market; Opens First Restaurant

Anisha Kapoor

August 10, 2015

New Delhi-based Carl’s Jr. will showcase vegetarian menu options, beer on tap and a soft beverages bar Carl’s Jr., the premium American burger chain, has...

Read Time:1 Minute, 15 Second

Industry News

Ashley Zickefoose is On The Border’s New Chief Marketing Officer

Anisha Kapoor

August 5, 2015

OTB Selects Foodservice and Restaurant Industry Veteran Ashley Zickefoose for Top Marketing Position at the World's Largest Casual Dining Mexican Concept On The Border Mexican...

Read Time:2 Minute, 59 Second

Featured Marketing News

Starbucks Enters Latin America’s $4B Ready-to-Drink Coffee Market with the Help of PepsiCo

Anisha Kapoor

July 24, 2015

Distribution to First 10 Latin American Markets Expected in 2016 Starbucks and PepsiCo have entered into an agreement for the marketing, sale and distribution of...

Read Time:1 Minute, 24 Second

Industry News

Peter Horst is Hershey’s New Chief Marketing Officer

Anisha Kapoor

July 17, 2015July 17, 2015

The Hershey Company said that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27. Horst joins...

Read Time:3 Minute, 27 Second

Branding Featured News

America’s Iconic Snack Cake, Twinkies, Celebrates 85th Anniversary with Cookbook Launch

Olivia Pearce

July 14, 2015

Sweet and Savoury Collection Celebrates Anniversary with More Than 50 Fan Contributed Recipes Marking 85 years since the Twinkie danced onto America’s sweet stage destined...

Read Time:1 Minute, 53 Second

Moët Hennessy Celebrates as its Properties are Listed on UNESCO’s World Heritage List

Olivia Pearce

July 13, 2015

Among the Distinguished Sites, Clos Des Lambrays in Burgundy and Seven Belonging to Champagne Maisons Moët & Chandon, Dom Pérignon, Mercier, Veuve Clicquot and Ruinart...