Fashion Archives | World Branding Forum

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The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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Branding News

Ralph Lauren Hands Reins to Stefan Larson

Olivia Pearce

September 30, 2015September 30, 2015

After 48 years in the role, Ralph Lauren has stepped down as head of the brand but will continue on as Executive Chairman and Chief...

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Advertising Campaigns Featured News

Roberto Coin Unveils Brand Ambassador for 2015 Campaign

Joshua Hughes

September 23, 2015September 23, 2015

Arizona Muse makes the cut as the face of the Italian jeweller’s latest push which leverages print and digital to unveil its newest collections International Italian...

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Marketing News

Disney’s Minnie Mouse Styles Up with Instagram Debut

Anisha Kapoor

September 9, 2015September 15, 2015

The move is in line with its efforts to amp up the digital presence of its Minnie Mouse brand as an iconic stamp of fashion...

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Branding Featured News

Seiko’s Moscow Debut Timed to the Brand’s 50th Anniversary in Russia

Olivia Pearce

September 9, 2015

The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched...

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Campaigns Featured News

HUGO BOSS Fragrances 2015 “Success Beyond The Game” NFL Campaign

Olivia Pearce

September 3, 2015September 3, 2015

Following the successful launch in 2014, HUGO BOSS Fragrances and the NFL embark on year two of the collaboration NEW YORK – HUGO BOSS Fragrances...

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Campaigns Featured News

Stuart Weitzman Launches Gisele Bündchen Television Commercial

Anisha Kapoor

August 28, 2015

NEW YORK - Stuart Weitzman proudly launches its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards on...

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Branding Featured News

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

Olivia Pearce

August 27, 2015August 27, 2015

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant...

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Industry News

Paul Marciano Names Guess? CEO Victor Herrero as Successor

Anisha Kapoor

July 15, 2015

Paul Marciano, Co-Founder and Chief Executive Officer of Guess? Inc., has announced that Victor Herrero will be his successor and new CEO of Guess?, Inc....

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Campaigns Featured News Videos

Levi’s Partners With Alicia Keys To Launch An All New Women’s Jean Collection

Olivia Pearce

July 9, 2015July 10, 2015

Global Brand Campaign Celebrates Individuality, Authenticity and Style The Levi's brand has announced the launch of its all new women's denim collection and Autumn 2015...

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Branding Featured Marketing News

Tommy Hilfiger to Celebrate 30th Anniversary with Exclusive Show and New Store Opening in Beijing

Anisha Kapoor

May 6, 2015July 4, 2023

As part of his global 30th anniversary tour, iconic American designer Tommy Hilfiger will visit Beijing for a special programme including his 30th anniversary runway...

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Branding Featured Marketing News Public Relations

Calvin Klein Watches + Jewelry Celebrate the Brand’s 2015 Lines at Baselworld With Exclusive Event

Anisha Kapoor

March 20, 2015July 4, 2023

Brand Presents Student Winners of Design Competition at Schools in North America, Europe and Asia ck Calvin Klein Watch + Jewelry Co. Ltd., a joint...