Fashion Archives | World Branding Forum

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The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

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Branding Design General Industry News

Roberto Cavalli, Famous Italian Fashion Designer Dies at 83

Nurul Rustam

April 15, 2024April 16, 2024

Italian fashion designer Roberto Cavalli, renowned for his opulent creations and vibrant patterns, passed away in Florence at 83. [embed]https://www.instagram.com/p/C5q_PeZIx_O/?hl=en&img_index=1[/embed] His lavish aesthetic, characterised by...

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Advertising Branding Campaigns News

Florence by Mills: Millie Bobby Brown Unveils Her Fashion Line

Nurul Rustam

January 26, 2024

Millie Bobby Brown is set to debut her exclusive fashion line under her self-named brand, Florence by Mills, through a new collaboration with manufacturer Delta...

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Advertising Branding Campaigns General News

Valentino Unveils a New Menswear Campaign with SUGA of BTS

Jordan

January 12, 2024May 1, 2024

Valentino has unveiled K-Pop superstar, SUGA of BTS as the new face of the maison’s latest menswear campaign, Valentino The Narratives.

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Branding Design Featured General News

Fforme Carries Momentum to Paris

Olivia Pearce

October 3, 2022October 3, 2022

Fforme has struck a chord with its sleek and sculptural approach to womenswear, offering mobility and comfort to high achievers. The brand, which aims to...

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Featured General News

Patagonia: Fighting climate change

Joshua Hughes

September 16, 2022September 16, 2022

Yvon Chouinard said any profit not reinvested in running the Patagonia business would go to fighting climate change. The label has amassed a cult following...

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Featured General News

Gucci’s New Exquisite Campaign

Joshua Hughes

August 30, 2022August 30, 2022

Since joining Gucci as Creative Director in 2015, Alessandro Michele has challenged the fashion world’s status quo with his cutting-edge designs and brilliant campaigns. The...

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Featured General News

Gomorrah Launches Compostable Range

Joshua Hughes

August 12, 2022August 12, 2022

Sustainable clothing brand Gomorrah has launched a 100 percent compostable line of menswear. Co-founders Itzett Romero and Max Sudak said they wanted to address the...

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Featured General News

John Lewis Appoints Director Of Design

Olivia Pearce

June 28, 2022

John Lewis has drafted in Queralt Ferrer to the role, a former womenswear, lingerie and beauty director at Marks & Spencer who also oversaw the...

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Advertising Featured General Marketing News

Lacoste campaign emphasises the brand’s ageless style

Olivia Pearce

May 6, 2022May 6, 2022

Created by BETC, Lacoste’s new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater...

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Featured General News

Samsøe Samsøe Incorporates QR Code Into Its Clothes

Olivia Pearce

May 5, 2022

To cut back on waste and extend the average life of clothing, Scandinavian fashion brand Samsøe Samsøe has launched an innovation that simplifies the process...