Campaigns Archives | World Branding Forum

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In December 2021, Renault opened its online merchandising shop, "The Originals Store Renault", featuring miniatures of the brand's most iconic models: R5, 4L, R12 Gordini,...

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Campaigns Featured General Marketing News

Burger King Fans Can Only Name The Whopper

WBF

April 28, 2022April 28, 2022

Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger selection...

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Campaigns Featured General Marketing News

eBay’s Small Business Campaign Celebrates Limitless Possibilities

WBF

April 28, 2022April 28, 2022

eBay’s latest work by McCann London, ‘‘There’s a Small Business for That’ focuses on the moment a little hero realises you can shop it all...

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Branding Campaigns News Press Release Public Relations

Newly Rebranded Discover Boating and Agency of Record, Cutwater, Honor Next Generation of Boaters

Ashley Ooi

April 26, 2022June 23, 2023

Debut campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water Discover Boating, powered by the National...

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Advertising Campaigns Featured General News

McVitie’s Got Talent

Olivia Pearce

April 14, 2022

McVitie’s has partnered up with Britain’s Got Talent in the biscuit brand’s biggest ever sponsorship deal. The “Golden moments” campaign focuses on spreading fun and...

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Campaigns Featured General News

Heinz unveils interactive campaign against child hunger

Joshua Hughes

February 22, 2022

Heinz has revealed their plans to feed the disadvantaged children of the United Kingdom through their new interactive campaign which draws awareness to how children’s...

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Advertising Campaigns Featured General News

Spotify’s year-end ‘Wrapped’ campaign

Olivia Pearce

December 1, 2021

Spotify unveiled its traditional year-end "Wrapped" campaign, which, as always, digs into the music and podcast streaming platform's reams of data to take a temperature...

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Campaigns Featured News

Heinz Ketchup designs plantable label

Olivia Pearce

September 28, 2021

Heinz has embarked on an educational campaign to teach customers the true roots of this ketchup empire. Now the origin of “tomato ketchup” seems pretty...

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Campaigns Featured News

Young Rayassa sponsored by Nike campaign

Olivia Pearce

September 14, 2021

Rayassa Leal is the focus of Nike's new campaign. Leal captured the world's attention at the age of seven when she performed a heelflip dressed...

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Advertising Campaigns Featured News

Mercari gives new life to unused things with the Beatles’ “Hello, Goodbye”

Joshua Hughes

January 4, 2021

Beatles song "Hello Goodbye" leads ad campaign for selling app Mercari, showcasing the beauty of passing items forward Mercari, the popular online marketplace that connects...

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Campaigns Featured News

Subaru drives heart-warming hope in its latest creative campaign

Olivia Pearce

November 23, 2020

Subaru automaker opens the season of giving with moving advertising spots to launch signature charity event Subaru of America, Inc. has revealed a new creative...

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Campaigns Featured News

Pampers donates preemie diapers for Prematurity Awareness Month

Olivia Pearce

November 4, 2020

Pampers partners the Canadian Premature Babies Foundation and Jessi Cruickshank to donate diapers to Canada’s most vulnerable babies through #PampersForPreemies campaign Each year in Canada...