Branding Archives | World Branding Forum

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Retail Store Grand Opening Celebrates Hockey and Marks Historic Moment for Iconic Brand Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a...

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Featured Industry News

BMW Looks At Whether Google’s Alphabet Infringes Trademark Rights

Reuters

August 13, 2015

By Edward Taylor and Eric Auchard FRANKFURT (Reuters) - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the...

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Industry News

Iconix Brand Group To Search for New CEO as Founder Neil Cole Steps Down

Thomas Ng

August 7, 2015

Cole Steps Down as Chief Executive Officer, Chairman and President; Board Member Peter Cuneo Appointed Chairman and Interim CEO Iconix Brand Group said that Neil...

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Branding Featured News

Virgin America Celebrates 8 Years Of Flying In Style

Olivia Pearce

August 7, 2015

Airline Marks its 8th Birthday with a Fare Sale to Thank Loyal Flyers, a Special Proclamation by the Mayor of San Francisco and "Virgin America...

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Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

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Branding Featured News

Tagline Guru Releases Survey of 2016 U.S. Presidential Campaign Slogans

Joshua Hughes

August 4, 2015

Best and Worst Slogans Ranked for Memorability and Authenticity Tagline Guru, a verbal branding agency, has released its survey of the best and worst slogans...

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Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...

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Featured Industry News

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...

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Industry News

Former Univision SVP Cynthia Ashworth is New Brand & Messaging VP of DocuSign

Thomas Ng

July 30, 2015

Cynthia Ashworth has joined DocuSign as Vice President of Brand & Messaging, reporting to Chief Marketing Officer, Brad Brooks. Ashworth joins DocuSign following four years...