How to Master Visual Rhetoric in the Digital Era
Visual rhetoric refers to the strategic use of visual elements, such as images, graphics, and design, to communicate a message or persuade an audience.
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It’s Magic or Marketing? Unravelling the Psychology of Celebrity Endorsements
As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.
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The Body Shop is the First Global Beauty Brand to Attain 100% Vegan Product Formulations Certified by The Vegan Society
The Body Shop announced that it has become the world’s first global beauty brand to achieve 100% vegan product formulations, certified by The Vegan Society.
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Strategies For Brand Triumph In Social Commerce
Social commerce transcends boosting sales, it also integrating brands into daily lives, fostering a meaningful connections beyond conventional online shopping.
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What is Ethical Consumerism and How it Influences Your Brand
Influenced by technological advancements, global socio-economic shifts, and a re-evaluation of shared values, ethical consumerism within the consumer landscape is evolving.
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Top 7 Graphic Design Trends in 2024, according to Experts
The 2024 graphic design scene, where technology meets creativity like never before. Here, the top 7 graphic design trends in 2024, according to experts.
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How to Pronounce Brand Names Correctly: 60 International Brands
The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages...
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Pet & Animal Brands Prepare to Celebrate at 2023-2024 Animalis Brand of the Year Awards
Now, in its 10th year, the World Branding Awards is set to return to the Hofburg Palace - Vienna, for its 14th edition of the...
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Fancy A McDonald’s Campaign launched
One of the world's favourite fast-food brands, McDonald's has launched a new campaign to celebrate the unspoken, ‘Fancy a McDonald’s?’ moment. The campaign is centred...
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Almay announces its partnership with actress and singer, Lucy Hale
As Global Brand Ambassador, Hale will act as the face of Almay in a series of upcoming campaigns, including the launch of a series of...
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YouGov names Netflix top brand amongst millennials
YouGov have named Netflix as the number one brand according to millenials following new research. As the most talked about brand scoring 80.2, the streaming...
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Tetley tea launches £3 million marketing push
Tetley tea company has launched a £3 million marketing push with the catchphrase “Now we’re talking”. The company has developed three adverts for the campaign...