Branding Archives | World Branding Forum

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The mini bottles from Coca-Cola Canada are now available nationwide at grocery and convenience stores and also some food service outlets. Coca-Cola Canada has introduced...

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Branding Featured News

Beringer Brothers Delivers Tequila Twist to Whites

Olivia Pearce

March 25, 2019March 26, 2019

Beringer Brothers has introduced a new line which features Sauvignon Blanc aged in premium tequila barrels to achieve even bolder flavours. Beringer Brothers has added...

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Campaigns Featured News Videos

Hennes and Mauritz Drives Careers with P.O.P.

Thomas Ng

March 25, 2019March 25, 2019

Hennes and Mauritz has revived its Place of Possible push to welcome job seekers to explore career opportunities with the brand. Hennes and Mauritz has...

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Branding Featured News

Quay Australia Lands JLO and Alex Rodriguez

Olivia Pearce

March 22, 2019March 23, 2019

Quay Australia has introduced an exclusive sunglasses collection and two premium namesake lines with Jennifer Lopez and Alex Rodriguez. Quay Australia has created a campaign...

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Branding Featured News Videos

HyperX Appoints Casemiro Brazilian Ambassador

Olivia Pearce

March 21, 2019March 21, 2019

Kingston-owned gaming platform, HyperX, has announced soccer icon, Casemiro, as the latest addition to its lineup of global ambassadors. Kingston gaming division and esports platform,...

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Branding Featured News Videos

Foot Locker Widens Discover Your Air Platform

Olivia Pearce

March 20, 2019March 22, 2019

Foot Locker has debuted its Discover Your Air Network to offer sneaker shoppers cable-inspired programming around its Nike Air products. Foot Locker has launched the next...

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Campaigns Featured News Videos

Y7 Studio Unveils We Are a Tribe Called Sweat

Deborah Joy Peter

March 19, 2019March 22, 2019

Y7 Studio rolls out first brand campaign to reveal its new anthem and announce the expansion of its movement across the United States. Yoga studio...

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Branding Featured News

Klassy Walks the Comfort Talk with Leg Liners

Olivia Pearce

March 19, 2019March 22, 2019

Gorani-owned Korean lifestyle brand, Klassy, has introduced the Leg Liner, a product which delivers slimmer calves and offers wearers relief. Klassy, a portfolio under the...

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Branding Featured News Videos

Smirnoff Unveils Pitch Party for July Bash

Olivia Pearce

March 18, 2019March 19, 2019

Returning to retail shelves across the United States, the limited-edition Smirnoff Red, White & Berry vodka offering will be available in April. Marking the return...

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Branding Featured News

PetSmart Expands Pawprint with Staten Island

Olivia Pearce

March 15, 2019March 18, 2019

PetSmart has announced the launch of its latest New York retail store location which spans over 20,000 square feet and is on Staten Island. PetSmart...

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Branding Featured News

Indochino Has Men Chasing Daylight in Style

Deborah Joy Peter

March 14, 2019March 14, 2019

Indochino has released its SS19 collection, Chasing Daylight, which entails an expanded offering to include casual wear and other styles. Custom apparel label, Indochino, has...

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Featured Marketing News

Glenlivet Debuts $25,000 Bottle of Vintage 1967

Deborah Joy Peter

March 13, 2019March 14, 2019

Adding a third entry to The Glenlivet Winchester Collection, the brand has announced the global release of its Vintage 1967 Scotch whisky. The third in...