Hotwire – New pro bono communications programme will help communities around the world break free from poverty

Hotwire, a global communications agency, has announced it is partnering with international development organisation, WaterAid, to support the organisation’s goal to make clean water, reliable toilets, and good hygiene normal for everyone, everywhere within a generation.

The global partnership will see the agency help increase awareness of the charity and the issues faced by those who live without access to clean water, toilets and good hygiene and as a result, drive donations, volunteering and advocacy.

Hotwire will be working with WaterAid to develop and execute an ongoing creative campaign throughout the next year. This will aid the charity in helping communities unlock their potential, break free from poverty and change lives for good.

The partnership was kicked off at the agency’s recent Bootcamp event, held in Dublin. Here, WaterAid representatives presented their brief to the entire agency at the annual event, for which the theme this year was Unleash Your Creativity. The agency brought together over 280 of the finest creative minds from over 20 countries to work with the charity and allowed the Hotwire workforce to truly immerse themselves in the work of WaterAid.

Barbara Bates, global CEO at Hotwire said, “WaterAid is one of the most respected charities on the planet and the work it does to provide water and sanitary conditions to those in need, is literally life-changing. It is because of this, we are both determined and excited to support the charity and use the skills we hone on a day-to-day basis to give something back.

“Our team thrives on telling great stories that make connections and drive impact. WaterAid has an abundance of amazing stories to tell and we are very proud to be partnering with Fiona and her team to make sure the world hears them.”

Fiona Callister, Global head of media at WaterAid said, “We are happy to be working with Hotwire to help raise global awareness of the crisis we are trying to fix, the work we do and how the public can support us.

“It has been wonderful to have an organisation, such as Hotwire, reach out to us and offer support – so taking them up on the offer was a no brainer. With 280 highly skilled brains from the agency on one brief, we are more than confident the campaign will yield amazing results.”

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