Starbucks continues expansion in partnership with Uber Eats to address US$24 billion/£19.2 billion US online food delivery category
Starbucks Coffee Company announced plans to make Starbucks Delivers available throughout the US in early 2020 through an agreement with Uber Eats as the preferred delivery provider of the coffee brand‘s items. The intention to expand follows an 11-market roll-out which demonstrated successful operational integration and received positive customer response to an effortless high-quality experience consistent with the brand.
“We are driven to create new and unique digital experiences that are meaningful, valuable and, convenient for our customers,” said Roz Brewer, Group President and Chief Operating Officer for Starbucks. “Partnering with Uber Eats helps us take another step towards bringing the brand to customers wherever they are.”
By partnering with Uber Eats, the brand is leveraging the expertise of one of the largest global delivery service outside of China while extending the potential customer base beyond those who currently include it as part of their morning or afternoon routines.
Through the agreement, the companies will collaborate on innovation and technology integration. The brand and Uber Eats will continue to focus on delivery packaging, in-store operations, and a quick order-to-door delivery window.
“Our customers are huge Starbucks fans and love being able to get their favourite items delivered with Uber Eats speed,” said Jason Droege, Vice President of UberEverything. “We are excited to expand our partnership across the United States to make ordering their favourite coffee and breakfast sandwich as easy as requesting a ride.”
Over the past decade, the brand has continued to innovate the retail experience to connect with customers digitally. Whether through Starbucks Rewards, the Starbucks Mobile App, or Mobile Order and Pay, the brand has adapted to the changing consumer landscape.
The delivery service, powered by Uber Eats, began rolling out in the autumn of 2018 through a pilot in Miami and is currently available in 11 US markets. The brand will continue to introduce delivery to new markets, achieving national coverage by early 2020.
Starbucks was a four-time global winner of the World Branding Awards in the Retailer-Coffee category.