Brand Partnerships Archives | World Branding Forum

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Users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels Brand experience company, Freeman, has forged an agreement...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...

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Advertising News Technology

TAN Media Bags IDG UK’s Native Advertising Business

Joshua Hughes

October 22, 2015October 22, 2015

The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory Technology-based media company, IDG UK, has secured...

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Branding Featured News Technology

Air France-KLM-Martinair Cargo Inks Accenture Software Partnership

Thomas Ng

October 13, 2015October 13, 2015

The new solution automates capacity checks, reduces manual intervention by revenue managers, and provides better insight into space availability Air France-KLM-Martinair Cargo in partnership with...

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Branding Featured News Social Media Videos

Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes

Thomas Ng

September 29, 2015September 29, 2015

The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...

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Branding Design Featured News

St. Regis Marries Style to Locality with Marchesa Collaboration

Joshua Hughes

September 22, 2015September 22, 2015

The partnership between St. Regis Hotels & Resorts and Marchesa outlines Starwood’s commitment to signature wedding experiences for its global clientele Starwood Hotels & Resorts luxury...

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News Technology

WPP-Adobe Marketing Technology Partnership Sees Next Level Elevation

Thomas Ng

September 9, 2015

The expanded strategic partnership now entails a coalition of specialist WPP agencies dubbed the WPP-Adobe Alliance WPP, the world’s largest communications services group, has announced the...

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Campaigns Featured News

HUGO BOSS Fragrances 2015 “Success Beyond The Game” NFL Campaign

Olivia Pearce

September 3, 2015September 3, 2015

Following the successful launch in 2014, HUGO BOSS Fragrances and the NFL embark on year two of the collaboration NEW YORK – HUGO BOSS Fragrances...

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Branding Featured News

Virgin America Celebrates 8 Years Of Flying In Style

Olivia Pearce

August 7, 2015

Airline Marks its 8th Birthday with a Fare Sale to Thank Loyal Flyers, a Special Proclamation by the Mayor of San Francisco and "Virgin America...

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Branding Featured News

Nexen Tire Signs Official Partnership with Manchester City Football Club

Anisha Kapoor

August 7, 2015

Brand hope to accelerate its European market expansion; Will execute various marketing activities by utilising home stadium advertising and players' portrait rights Nexen Tire, a...

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Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

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Branding Featured News

Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Olivia Pearce

June 29, 2015

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...