Brand Ambassadors Archives | World Branding Forum

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A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future Heineken has launched its Soccer is...

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Campaigns Featured Marketing News

Bridgestone Inks Michael Johnson Partnership Deal

Anisha Kapoor

March 4, 2016March 4, 2016

The brand will elevate the tie-up with a broader marketing campaign complete with in-store mobile activations and promotions Bridgestone has partnered track and field legend,...

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Branding Campaigns Featured News Videos

Unilever Jazzes Up Latino-Style with #100PorCientoTu

Olivia Pearce

March 3, 2016March 3, 2016

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

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Branding Campaigns Featured News

Banana Republic Slips into Spring with Love

Deborah Joy Peter

March 3, 2016March 3, 2016

Throughout 2016, the new style ambassador will elevate the brand experience through surprise moments across multiple platforms Banana Republic has named Kevin Love its inaugural...

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Branding Design Featured News

Macy’s Lifts Hard Shell to Reveal Athletic Collection

Olivia Pearce

March 1, 2016March 1, 2016

Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

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Branding Campaigns Featured News

UGG Launches Spring Line with Terrence Jenkins

Olivia Pearce

February 29, 2016February 29, 2016

Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather UGG, a division of Deckers, has unveiled...

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Advertising Featured News Videos

Heineken Celebrates Brand’s Stardom with Global Push

Joshua Hughes

February 29, 2016February 29, 2016

Themed There's more behind the star, the integrated campaign entails three new television commercials starring Benicio Del Toro Heineken has launched an integrated global marketing...

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Branding Campaigns Featured News Videos

Neutrogena Dreams Big with #SeeWhatsPossible

Olivia Pearce

February 25, 2016February 25, 2016

A spot starring brand ambassador, Kerry Washington, will launch the campaign and showcase real women following their passions Neutrogena has launched its first global campaign. Adding...

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Advertising Featured News Videos

Under Armour Ups Game with #RuleYourself Push

Joshua Hughes

February 24, 2016February 24, 2016

The fresh phase emphasises the theme of ‘the joy of missing out’ and tagline—It's What You Do in the Dark that Puts You in the...

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Advertising Featured News Videos

Strongbow Stars Stewart in Impressive Range Campaign

Joshua Hughes

February 23, 2016February 23, 2016

Created by Droga5, the push has premiered with the first spot released via YouTube today. The remaining ads debut in the summer Hard apple cider...

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Branding Campaigns Featured News Videos

Pepsi Excites the Big Leagues with #BlueCard Push

Olivia Pearce

February 23, 2016February 23, 2016

Continuing its long-standing football heritage, the brand has launched an integrated effort to introduce its new global roster Pepsi has unveiled its global roster of...

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Branding Campaigns Featured News

Bruno Magli Signs On Lucy Liu for US Comeback

Olivia Pearce

February 22, 2016February 22, 2016

The brand ambassador appointment by parent company, Marquee Brands, signifies the return of Bruno Magli to the American market Luxury Italian designer, Bruno Magli, has...