Brand Ambassadors Archives | World Branding Forum

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Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...

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Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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HyperX Adds Dele Alli to Ambassador Lineup

Thomas Ng

October 9, 2018October 9, 2018

HyperX, a division of Kingston Technology, has signed a two-year deal with Dele Alli to feature in the brand’s 2019 marketing campaigns. HyperX has announced...

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Branding Featured News Videos

UGG Stars Adwoa Aboah in 40 Years Push

Olivia Pearce

October 8, 2018October 9, 2018

UGG is marking its fortieth year in the lifestyle space with a global effort featuring brand ambassador, Adwoa Aboah, and other personalities. UGG has released...

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Campaigns Featured News Videos

Burberry Names Cara Delevingne the Face of Her

Deborah Joy Peter

October 8, 2018October 8, 2018

Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...

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Advertising Featured News Videos

Marc Jacobs Steps into Spring with Lila Moss

Joshua Hughes

October 8, 2018October 8, 2018

Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...

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Branding Featured News

Teva Struts Down the Catwalk with Chloe x Halle

Olivia Pearce

October 5, 2018October 5, 2018

Decker Brands division, Teva, has paired up with musical duo, Chloe x Halle, to debut a footwear range featuring styles from its fall collection. Teva...

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Featured Marketing News

Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

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Campaigns Featured News Videos

Luxury Card Stars Lily Aldridge in Campaign

Deborah Joy Peter

October 4, 2018October 4, 2018

Luxury Card has engaged model, Lily Aldridge, for the latest executions around its Experience More push. She appears in TV and digital spots. Re-energising its...

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Advertising Featured News Videos

Old Spice Sculpts the Scruff with NFL’s Kelces

Joshua Hughes

October 2, 2018October 6, 2018

The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

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Campaigns Featured News Videos

Hilton Betters Expectations with Anna Kendrick

Deborah Joy Peter

October 2, 2018October 6, 2018

Hilton has created a push starring television's Anna Kendrick which promotes peace of mind through Honor points, perks, and price. Hilton has chosen Anna Kendrick...

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Campaigns Featured News Videos

Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...