Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range.

Colgate has teamed up with television’s Debra Messing to drive exposure around its Optic White product portfolio. Her involvement with the brand will see the actress share a few insights on juggling motherhood and her career without compromising on an effective daily routine around health and beauty.

“Debra has an iconic white smile which she’s shared with fans throughout the years. We are happy to have her as part of the Colgate family and be a true testimonial to how well Optic White works,” said Bill Van de Graaf, Vice President and GM, North America Oral Care Marketing for Colgate-Palmolive.

The partnership has kicked off with a string of media days in New York City, where the tips delivered are focused on the best implementation of all-round personal care with the help of the right products. As part of her appearances, Messing is creating excitement around the latest season of Will & Grace.

“I am so happy with where I am in my life, and it is more important than ever for me to continue to take care of my health. One of my trusted products is Colgate Optic White, especially High Impact White—because it has hydrogen peroxide, the key ingredient to deeply whiten my teeth,” said Messing.

Colgate in a two-time winner of the World Branding Awards in the Toothpaste category, having claimed the title in 2014 (National) and 2018 (Global) respectively.

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