Automotive Archives | World Branding Forum

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Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Branding Featured News Videos

Carvana Breaks the Internet with Ralph

Olivia Pearce

November 5, 2018November 7, 2018

Carvana and the characters from Disney’s Ralph Breaks the Internet are joining forces for a multi-channel campaign to make car-buying fun. Online used car retailer,...

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Advertising Featured News Videos

Kia Revs Up Forte Passion with Flor De Toloache

Joshua Hughes

November 1, 2018November 1, 2018

Kia enlisted all-female Mariachi band, Flor De Toloache, to celebrate the triumphs of Latina entrepreneurs via with its 2019 Forte campaign. Kia has launched a...

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Branding Featured News Videos

Mitsubishi Musically Grooves to Hispanic Rhythm

Joshua Hughes

October 25, 2018October 25, 2018

Mitsubishi has released an ad campaign to engage with its Hispanic segment in the United States. The push spans TV, radio, and digital. Mitsubishi has...

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Advertising Featured News Videos

Mercedes-Benz Steers A-Class with Bucket List

Joshua Hughes

October 16, 2018October 17, 2018

For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...

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Advertising Featured News Videos

Mitsubishi Surprises with Punking the Test Drive

Joshua Hughes

October 11, 2018October 11, 2018

Drawing from its summer push, Mitsubishi has replicated its surprise-and-delight strategy for a new creative aimed at its American market. Mitsubishi has released an advertising...

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Advertising Design Featured News

Volkswagen Group Redesigns Website For Fleet Customers

Olivia Pearce

September 3, 2018September 3, 2018

Volkswagen says wide-ranging content specifically for fleet managers The Volkswagen Group has redesigned the website for national and international fleet managers and integrated this theme in...

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Toyota and Uber Extend Collaboration to Automated Vehicle Technologies

Thomas Ng

August 28, 2018

Uber to integrate its self-driving technology alongside Toyota Guardian technology in purpose-built vehicles for deployment on Uber's ride-sharing network Toyota Motor Corporation and Uber Technologies have announced...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Launches Esports Programme

Nathaniel Mark

August 7, 2018

The Mercedes-AMG Petronas Motorsport team has recruited Brendon Leigh, Harry Jacks, Patryk Krutyi and Dani Bereznay as their gamer line-up Mercedes-AMG Petronas Motorsport has announced...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Huawei and Audi Sign Memorandum of Understanding for Strategic Cooperation

Thomas Ng

July 12, 2018

Huawei and Audi have additionally agreed to jointly develop training programmes in order to strengthen the skills of technology experts in two key areas Huawei,...

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Branding Featured News

Renault Becomes the Official Automobile Partner of Paris Saint-Germain

Olivia Pearce

July 12, 2018

Paris Saint-Germain and Renault signed an official partnership, linking the two organisations for the next three seasons Together, Paris Saint-Germain and Renault will develop large-scale,...