Apparel Archives | World Branding Forum

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The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

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Branding Campaigns Featured News Videos

UGG for Men Does Autumn with Vic Mensa to Boot

Olivia Pearce

November 4, 2016November 4, 2016

The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois. UGG...

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Branding Featured News

Target Springs into Fashion with Victoria Beckham

Olivia Pearce

October 20, 2016October 20, 2016

Target is collaborating with British fashion icon, Victoria Beckham, to roll out an exclusive spring collection for women and children next year. Target has launched...

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Design Featured News

UGG Slips into Cashmere Comfort with Loungewear

Anisha Kapoor

October 18, 2016October 18, 2016

A natural evolution for UGG, the new collection will be followed up with cashmere footwear and accessories on 15 November 2016. UGG has unveiled its new...

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Featured Marketing News

UGG Switches to Winter Warmth with Toscana Wear

Deborah Joy Peter

October 14, 2016October 15, 2016

Newly launched, the fashion brand’s exclusive capsule collection is only available at select retail locations and via the UGG retail website. UGG has nixed the...

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A Bathing Ape Goes Digital on European Audience

Deborah Joy Peter

September 30, 2016September 30, 2016

The A Bathing Ape service is accessible to European consumers, and includes markets like Austria, Belgium, Denmark, Finland, and France. Street fashion house, A Bathing...

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Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

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Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

September 28, 2016September 28, 2016

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

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Advertising Featured News Videos

Wrangler Alters Brand DNA to Elevate Jeanswear

Joshua Hughes

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Featured Marketing News

Riders by Lee Bounces Back with Denim Innovation

Anisha Kapoor

September 1, 2016September 1, 2016

Riders by Lee ran a concept test with over 700 women, allowing them to dress in Bounce Back Denim to experience the collection. Women’s lifestyle...

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Branding Featured News

Skechers Ups Game with World Trade Center Store

Olivia Pearce

August 16, 2016August 16, 2016

The Skechers store is part of the launch of a new 500,000 square foot centre in Manhattan’s latest dining, retail, and entertainment hotspot. Performance footwear...