Branding Featured News The Body Shop Expands Footprint into Chile Olivia Pearce September 1, 2016September 1, 2016 Having debuted in Mexico and Brazil in 1993 and 2014, Chile is the third Latin American market where The Body Shop is present. The Body...
Advertising Featured News Dickies Gets Fast N’ Loud with Richard Rawlings Joshua Hughes September 1, 2016September 1, 2016 Per the deal, Richard Rawlings steps in as brand ambassador, with his crew set to be outfitted in the Dickies workwear on Fast N’ Loud....
Featured Marketing News Riders by Lee Bounces Back with Denim Innovation Anisha Kapoor September 1, 2016September 1, 2016 Riders by Lee ran a concept test with over 700 women, allowing them to dress in Bounce Back Denim to experience the collection. Women’s lifestyle...
Branding Featured News Skechers Performance Tees Off with Brooke Henderson Deborah Joy Peter September 1, 2016September 1, 2016 The LPGA champ has inked a global deal with Skechers Performance, and will be featured in marketing campaigns for the brand’s footwear. Skechers Performance has...