Alcohol Marketing Archives | World Branding Forum

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The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...

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Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

April 19, 2016April 19, 2016

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...

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UK’s Halewood Hands 360PR Crabbie’s U.S. Business

Anisha Kapoor

March 29, 2016March 29, 2016

Since launching in six states during April 2012, the variant is on target to be on shelf in all 50 states in less than four...

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Strongbow Paints Town Red with Cherry Blossom Debut

Deborah Joy Peter

March 22, 2016March 22, 2016

The premiere of the brand's latest addition follows the recent roll-out of a new television commercial starring actor, Patrick Stewart Strongbow has unveiled its latest...

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Anheuser-Busch Drinks to Estrella Jalisco’s US Debut

Joshua Hughes

March 21, 2016June 13, 2023

Supported by a push titled This is Mexicanidad, the effort celebrates age-old Mexican traditions and its rich brewing history Anheuser-Busch is rolling out its light-flavoured pilsner...

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Molson Coors Canada Brews History with Old Classic

Deborah Joy Peter

February 25, 2016February 25, 2016

Available in stores, the John HR Molson and Bros 1908 Historic Pale Ale offering celebrates the brand’s 230-year Canadian brewing heritage Molson Coors has introduced...

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Heineken Expands Beer Portfolio with Red Stripe

Joshua Hughes

February 17, 2016February 17, 2016

The move follows the acquisition of a controlling stake in Desnoes and Geddes in October 2015, marking a new milestone for the marque Set to take over...

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Budweiser Uncaps Mirren to Drive Home Safety

Joshua Hughes

February 3, 2016June 13, 2023

The Super Bowl 50 push will feature two spots whilst rallying the support of the Hollywood actress to carry its message of safety across Budweiser has...

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Heineken Uncaps Global Push to Celebrate Moderation

Deborah Joy Peter

January 18, 2016January 19, 2016

It is based on a survey conducted in five countries including the United States, United Kingdom, the Netherlands, Mexico, and Brazil Heineken has rolled out a global...

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Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

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Miller High Life Kicks Back to Go Forward

Joshua Hughes

December 8, 2015December 8, 2015

It is ushering in the holidays via three vintage television spots to resurrect the popularity of its famed ‘High Life Man’ ad push Alcohol heavyweight,...