Advertising Archives | World Branding Forum

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Campaign will run in Brazil, Colombia and the United States, followed by Canada and the United Kingdom. Visit Orlando, the official tourism association in Central...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Branding Marketing News

Sports Superstar Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Olivia Pearce

May 28, 2015July 4, 2023

Ronaldo makes announcement via personal video to his 103 million Facebook fans. Portuguese football/soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador...

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Advertising Branding Campaigns News

P&G Always’ “#LikeAGirl” Created By Leo Burnett Biggest Winner At D&AD Awards

Olivia Pearce

May 22, 2015July 4, 2023

Global network earns 46 D&AD Pencils in total. The groundbreaking "#LikeAGirl" film and social activation that challenged gender stereotypes through a powerfully eye-opening film was...

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Branding Design Featured News Technology

Monotype Improves HTML5 Design Process with Introduction of New Web Font Platform

Thomas Ng

May 13, 2015July 4, 2023

Free Integration Kit Makes it Easy to Access and Use Web Fonts in the Creation and Execution of Dynamic Campaigns within HTML5-based Authoring Tools Monotype,...

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Advertising Branding Campaigns Featured Marketing News Videos

Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Branding Design Featured Industry News Technology

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Thomas Ng

April 29, 2015July 4, 2023

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe today announced...

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Advertising Branding Featured Industry News Technology

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

Thomas Ng

April 14, 2015July 4, 2023

Consumers prefer traditional content providers over new market entrants The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and...

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Advertising Branding Featured News Videos

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Olivia Pearce

April 10, 2015July 4, 2023

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...

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Advertising Branding Featured Industry News Technology

Yahoo Brings Mobile Audience Targeting to Native Advertisers

Thomas Ng

April 8, 2015July 4, 2023

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

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Advertising Branding Campaigns Featured Marketing News Videos

Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW” Rallying Cry

Olivia Pearce

March 30, 2015July 4, 2023

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

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Advertising Branding Industry News

The Gunn Report Honours The Very Best of Advertising 2014 with Book and Showreel

Joshua Hughes

March 11, 2015July 4, 2023

Featuring Guest Editor Malcolm Poynton, Global CCO of Cheil and Guest Essayists Jean Lin, Global CEO of Isobar and Rob Reilly, Global Chairman of McCann...