Free Integration Kit Makes it Easy to Access and Use Web Fonts in the Creation and Execution of Dynamic Campaigns within HTML5-based Authoring Tools
Monotype, a leading provider of typefaces, technology and expertise for creative applications and consumer devices, has announced the availability of the Monotype Web Font platform. Offered as a free integration kit, the Monotype Web Font Platform enables HTML5 authoring tool providers to add comprehensive Web font support to their solution and extend access to nearly 100,000 different fonts within their UI, with minimal integration and engineering effort. The Monotype Web Font platform makes it seamless for designers to create and execute dynamic and personalised marketing and advertising campaigns.
“Brands need an easy, convenient way to supply properly licensed Web fonts to their creative agencies for the design of digital marketing campaigns. Web fonts provide crisp and sharp resolution across every screen and offer the fluidity brands need to ensure their message is delivered and rendered cleanly,” said Paul McKeever, senior director, market and product strategy at Monotype. “HTML5 and Web fonts create a consistent brand experience across any device or platform, and we’ve just made it easier than ever for creative designers to work with Web fonts without leaving their preferred design environment.”
Web fonts are a critical part of the workflow to create HTML5-based campaigns – as they ensure clear, consistent and dynamic text across all screens. Until now, creative authoring tool providers have been challenged to provide an intuitive user experience that shields the complexity of finding, using, and licensing and publishing Web fonts. The Monotype Web Font Platform helps authoring tool providers remove the challenges of working with and gaining rights to Web fonts by making it an integrated part of the design workflow. Using the Monotype Web Font Platform, designers can license new fonts, import existing brand-mandated or previously licensed fonts, and use third-party Web font kits from approved independent sources. This enables designers to easily create and deliver dynamic, personalised and responsive digital marketing campaigns that offer legible and high-quality text across multiple screens and resolutions.
Additionally, the Monotype Web Font platform offers:
- Access to a library of nearly 100,000 fonts, including complimentary access and use of 14 Monotype Web font families.
- A subsetting API, which reduces ad weight to minimise load times and network traffic, allowing content to be served up quickly. Typically, Web fonts load all alphanumeric characters and symbols before rendering. Subsetting means that the font file will only contain the characters needed to display the ad or campaign’s content.
- The ability to serve fonts from Monotype’s CDN, which currently serves up more than 11 billion font files each month – reducing the need for additional infrastructure investment and engineering.
What HTML5 authoring tool providers are saying
“With the death of Flash came the broken process of working with Web fonts, a common frustration for designers who responded by creating ineffective workarounds,” said Buzz Wiggins, co–founder and CTO of Adcade. “The Monotype Web Font Platform puts the power back in designers’ hands by offering a super simple way to use Web fonts – providing the creative freedom and flexibility that designers and brands need to run a dynamic and personalised campaign anywhere, anytime. At Adcade, we’re all about creating efficiencies in existing workflows and streamlining process, so we’re pretty excited to be able to tell designers that we’re giving them back hours of their project by working with Monotype to help resolve one of the final hurdles of the HTML5 creative design process.”
Matthew Snyder, co-founder and CEO of ResponsiveAds, said, “We are focused specifically on the responsive Web design shift, and once our publishers, brand and agency clients got a taste of Web fonts in our self-serve NARRATOR Studio with the Monotype Web Font Platform, typography became one of the most important brand engagement quality drivers for them, alongside animation, contextual content and video. Now, our customers are able to get impactful results in real-time because of the ability to easily customize the set up, templatisation and deployment of space-adapting fluid creatives. From responsive design sites to mobile applications, highly integrated, immersive HTML5 campaigns are now crisp and clear with dynamic text that renders pixel-perfect across any screen. With Monotype, we get one step closer to that highly relevant cross-screen storytelling ad unit.”
George Penston, vice president of product and design at Flite said, “It was almost impossible for brands to take advantage of dynamic and real-time advertising prior to having access to Monotype’s Web Font Platform. They would have to rasterize the fonts being used to avoid licensing issues and browser limitations. And yet the quality still wasn’t suitable for today’s high-definition, ‘retina-ready’ world. Now, designers can do things 10 times faster because they can make changes directly to the razor sharp, beautifully rendered text as the request comes in – which is a huge leap forward in how designers will work with type.”
The Monotype Web Font Platform is available now as a free integration kit to HTML5 authoring tool providers. Click here for more information
