Advertising Archives | World Branding Forum

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Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

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Advertising Featured News

Hyundai Signs Four for Super Bowl 50 Campaign

Joshua Hughes

December 31, 2015December 31, 2015

A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

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Advertising Featured News Social Media

CSN Meets Frisco Fandom with Authentic Fanuary

Deborah Joy Peter

December 31, 2015December 31, 2015

The campaign’s first two spots premiere on 1 January 2016, with additional executions to be released throughout 2016 CSN Bay Area and CSN California, under...

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Featured Marketing News

Red Sun Lights Up with Extremely Nicotine

Anisha Kapoor

December 31, 2015December 31, 2015

Based on consumer feedback, the brand is being promoted as ‘Extremely Nicotine’ across its consumer advertising materials Tobacco-focused plant biotechnology provider, 22nd Century Group, has...

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Advertising Industry News

Lightspeed Appoints Filz New Head for Asia Pacific

Deborah Joy Peter

December 30, 2015December 30, 2015

The switch in roles supports the brand’s aim to strengthen its network and business to meet the evolving need of clients and the industry Lightspeed...

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Advertising Design Featured News

USA Pro Names Little Mix Global Brand Ambassadors

Deborah Joy Peter

December 29, 2015December 29, 2015

The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push International sportswear...

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Advertising Featured News Videos

Farmers Insurance Claims Top Spot with New Push

Joshua Hughes

December 28, 2015December 28, 2015

The campaign is being led by television, online video, radio, social media, direct marketing, digital, and public relations executions American insurer group, Farmers Insurance, has released...

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Advertising Featured Marketing News

British Airways Launches Holidays with World Sale

Deborah Joy Peter

December 25, 2015December 25, 2015

The promotion features discounts beginning with flights originating in Heathrow and Gatwick, and includes new overseas routes British Airways has launched its ‘World Sale’ marketing...

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Advertising Marketing News

Publicis Flexes Healthcare Muscle with PDI Acquisition

Joshua Hughes

December 25, 2015December 25, 2015

The takeover increases the breadth and capabilities of the firm’s existing biomedical commercialisation and marketing services Publicis Healthcare, under Publicis Groupe, has added to its...

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Advertising Industry News

GroupM Secures Acquisition of The Exchange Lab

Joshua Hughes

December 24, 2015December 24, 2015

The decision to acquire the programmatic marketing solutions company supports the group’s objective to build on its existing client offerings Global media investment management network,...

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Advertising Featured News Videos

NRFC Kicks Fatherhood into Gear with Kung Fu Panda 3

Joshua Hughes

December 23, 2015December 23, 2015

A tie-up involving the Ad council and DreamWorks Animation, NRFC’s latest series of public service advertisements feature footage from Kung Fu Panda 3 The Ad Council...

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Advertising Featured News Technology Videos

Google Unveils Aardman-Created Christmas Caper

Deborah Joy Peter

December 22, 2015December 22, 2015

Titled Special Delivery, the mobile-friendly execution is viewable via YouTube and is the latest to join the internet giant’s Spotlight Series Adding to its Spotlight...