Advertising Archives | World Branding Forum

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M&C Saatchi has announced its purchase of a minority stake in THAT, a creative shop which offers non-traditional strategies for clients. M&C Saatchi Worldwide has...

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Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Himalaya Drives Brand Promise with Ad Push

Joshua Hughes

November 12, 2018November 12, 2018

Created by Chapter Five, Himalaya has released its a brand campaign to solidify its position as a leader in herbal personal care products. Personal care...

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American Express Launches Business Gold Card

Thomas Ng

November 12, 2018November 12, 2018

American Express has launched a Gold Card offering targeting small US-based businesses to afford users an enhanced suite of solutions. American Express has launched its...

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Advertising Featured News

Fossil Straps on Savvy with Sport Smartwatch

Joshua Hughes

November 8, 2018November 8, 2018

The Fossil Sport Smartwatch is based on the Qualcomm Snapdragon Wear 3100 platform, while powered with the new Wear OS by Google. Fossil has expanded...

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Air China Welcomes Brits to Land Their Dreams

Joshua Hughes

November 6, 2018November 6, 2018

Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...

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Mack Trucks and Steve Moakler Do Born Ready

Joshua Hughes

November 2, 2018November 2, 2018

Mack Trucks has launched the eighth episode from its RoadLife series, Born Ready, featuring country star, Steve Moakler, and his road song. Mack Trucks has...

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Kia Revs Up Forte Passion with Flor De Toloache

Joshua Hughes

November 1, 2018November 1, 2018

Kia enlisted all-female Mariachi band, Flor De Toloache, to celebrate the triumphs of Latina entrepreneurs via with its 2019 Forte campaign. Kia has launched a...

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ASICS Debuts Next Phase of I Move Me Push

Joshua Hughes

October 30, 2018October 30, 2018

The new ASICS campaign taps a cast of storytellers to share stories inspired by movement. It entails a robust digital and social footprint. ASICS has...

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WPP Integrates Healthcare Offering in the US

Joshua Hughes

October 29, 2018October 29, 2018

WPP is creating a more flexible offering for its healthcare clients in the United States by merging existing networks into major agency brands. WPP is...

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Gap Spreads Holiday Love with Leon Bridges

Olivia Pearce

October 26, 2018October 26, 2018

Global fashion marque, Gap, has partnered with singer-songwriter, Leon Bridges, to spread holiday cheer with a fun brand campaign. Apparel giant, Gap, has come up...