Advertising Archives | World Branding Forum

Read Time:1 Minute, 35 Second

Grey has added to its creative leadership with the appointment of four new executive creative directors at its flagship office in New York. Worldwide chief...

Read Time:57 Second

Advertising Featured News Videos

Ram Trucks Takes Thanksgiving on the Road

Joshua Hughes

November 22, 2018November 22, 2018

Ram Trucks has launched a holiday push with a short film. With the title Thanksgiving Grace, the spot was developed for American television. Ram Trucks...

Read Time:1 Minute, 2 Second

Advertising Featured News

Payless Does More with Holiday Pop-Ups

Joshua Hughes

November 21, 2018November 21, 2018

Fashion and footwear retailer, Payless, is jazzing up holiday shopping with a series of pop-up retail stores, the latest of which is in New York....

Read Time:1 Minute, 48 Second

Campaigns Featured News Videos

Tiffany Dreams Up Wonder with Zoë Kravitz

Deborah Joy Peter

November 21, 2018November 21, 2018

Tiffany has added to its Believe in Dreams platform with a global roll-out of the campaign’s latest extension starring Zoë Kravitz and others. Tiffany &...

Read Time:1 Minute, 8 Second

Branding Featured News

Zyppah Passes Ambassador Title to Shaq O’Neal

Olivia Pearce

November 21, 2018November 21, 2018

Zyppah enlists basketball legend, Shaquille O’Neal, to help continue its mission of bringing improved sleep to millions of snorers in America. Sleep health specialist, Zyppah,...

Read Time:54 Second

Advertising Featured News Videos

Kraft Cuts the Fuss Out of Thanksgiving Dinner

Joshua Hughes

November 20, 2018November 20, 2018

Available in stores, Kraft has rolled out a macaroni and cheese offering to take the stress out of kids’ dinners at the Thanksgiving table. Kraft...

Read Time:1 Minute, 22 Second

Advertising Featured News

M&C Saatchi Takes THAT to New Heights

Anisha Kapoor

November 16, 2018November 16, 2018

M&C Saatchi has announced its purchase of a minority stake in THAT, a creative shop which offers non-traditional strategies for clients. M&C Saatchi Worldwide has...

Read Time:58 Second

Advertising Featured News

Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

Read Time:1 Minute, 12 Second

Advertising Featured News Videos

Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

Read Time:1 Minute, 0 Second

Advertising Featured News Videos

Himalaya Drives Brand Promise with Ad Push

Joshua Hughes

November 12, 2018November 12, 2018

Created by Chapter Five, Himalaya has released its a brand campaign to solidify its position as a leader in herbal personal care products. Personal care...

Read Time:1 Minute, 25 Second

American Express Launches Business Gold Card

Thomas Ng

November 12, 2018November 12, 2018

American Express has launched a Gold Card offering targeting small US-based businesses to afford users an enhanced suite of solutions. American Express has launched its...

Read Time:1 Minute, 10 Second

Advertising Featured News

Fossil Straps on Savvy with Sport Smartwatch

Joshua Hughes

November 8, 2018November 8, 2018

The Fossil Sport Smartwatch is based on the Qualcomm Snapdragon Wear 3100 platform, while powered with the new Wear OS by Google. Fossil has expanded...