Ram Trucks has launched a holiday push with a short film. With the title Thanksgiving Grace, the spot was developed for American television.

Ram Trucks is celebrating Thanksgiving with millions of Americans through a campaign and short film created for national television. The spot will be rolled out across CBS as a 30-second commercial during the traditional holiday NFL ball game.

An extended one-minute version of Thanksgiving Grace will feature across the company’s social media channels to include Facebook, Twitter, Instagram, and YouTube. The creative is the second in a series of Next Generation videos to be released by the automotive brand.

The advert depicts a family celebrating the holiday as the father reflects on the things for which he is thankful. He focuses on such virtues as kindness, courage, beauty, confidence, and family love. The film ends with the tagline: Make the Next Generation Even Better.

“We celebrate the achievements of each person who puts their best foot forward at work daily—and for whom we continue our commitment to build the most efficient, durable, and technologically advanced trucks in the market,” said Reid Bigland, Head of Ram Trucks.

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