Created by Chapter Five, Himalaya has released its a brand campaign to solidify its position as a leader in herbal personal care products.

Personal care marque, Himalaya, has rolled out an advertising campaign. Running on the tagline, Wellness in Every Home, it reinforces the brand’s position a specialist provider of herbal bath and body offerings. The creative push was conceptualised by Bangalore-based advertising agency, Chapter Five.

“Herbal brands are gaining preference, with consumers increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, we continue to win hearts and offer wellness to consumers from all walks of life,” said Philipe Haydon, CEO of The Himalaya Drug Company.

An Apostrophe Films production, the commercial was directed by Koushik Sarkar, with music led by Gulraj Singh. Having earned the trust of millions of consumers over the past eight decades, the company remains committed to meeting everyday needs with products backed by research and development.

“The different incidences captured in this Himalaya spot convey the message of happiness and showcase how different products bring joy to people’s lives. The film celebrates this through pleasant situations and people,” said Prateek Srivastava, Founder of Chapter Five.

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