World Branding Forum

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Always raises awareness of the issue and aims to donate over 1.5 million period products to Canadian girls in need The most recent Always Confidence...

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Campaigns Marketing Pet

PetSmart Launches Streaming Experience for Cats and Dogs to End Holiday Pet Blues

Rene Andre

December 17, 2024December 16, 2024

Introducing ‘Home for the Pawlidays’ videos, a unique streaming experience created by PetSmart to cheer pets up when their pet parents cannot be nearby. These videos, one for cats and one for dogs. It features pets in festive attire engaging in pet-favourite activities, all designed to entertain and comfort pets during the holiday season.

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Branding Design Featured General News

Snapchat Logo: History, Meaning, and Evolution

Maheen Fatima

September 21, 2023September 21, 2023

Did you know that Snapchat, a company with 397 million daily active users, created its iconic Snapchat logo in just one evening? Even better, the person...

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Mastercard Launches Global Credit Card Recycling Pilot Test

Ashley Ooi

July 3, 2023

Taking a progressive step towards sustainability, Mastercard has announced a global initiative to start recycling credit and debit cards. The programme will see numerous cards...

Events

WBF

September 28, 2021October 21, 2025

CONTENTS

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Design Featured News

Unilever announces plans to introduce recyclable toothpaste tubes

Olivia Pearce

May 24, 2021

Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025 After...

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Campaigns Featured News

Always teams up with Olympic Gymnast to support girls in sports

Olivia Pearce

January 6, 2021

Always shares practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls...

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Campaigns Featured News

P&G announces new commitments with its ‘Lead With Love’ campaign

Eliza Jane

December 18, 2020

Unveiled through a powerful new creative film, “Emotions,” P&G invites everyone to make 2021 the year we all come together to do more and do...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

Jockey Unveils Victoria Arlen, the Hero in Its #ShowEm Campaign

Olivia Pearce

April 27, 2018April 27, 2018

Paralympic Gold Medalist and Former World Record Holder in Jockey Campaign Defies the Odds after Spending Four Years in a Vegetative State Jockey International (Jockey),...

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Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...