Always raises awareness of the issue and aims to donate over 1.5 million period products to Canadian girls in need

The most recent Always Confidence & Puberty Survey reveals that nearly one in seven Canadian girls have either left school early or missed school entirely because they did not have access to the feminine care products they needed to manage their periods. Missed school equals missed opportunities and a drop in confidence.

The lack of access due to economic factors is often referred to as “period poverty” and it impacts girls and women around the world. It can be especially damaging at puberty, when school interactions are crucial to a girls’ development.

Always, one of the leaders in global feminine care, is committed to help #EndPeriodPoverty by sparking conversation and taking action.

In Canada, the brand has provided over five million elementary and secondary school students puberty and education materials through its long-standing partnership with organisations such as Physical and Health Education Canada (PHE Canada) and Ophea. This school year, the brand has a goal to donate over 1.5 million period products through schools that support the brand’s Puberty and Confidence Education Programme.

“Having seen first-hand how lack of access to period products can affect girls’ confidence at puberty, I am thrilled to see Always take a bold step by empowering real conversations around the topic and helping to end period poverty,” said Milena Trojanovic, a 25-year veteran Health and Physical Education teacher with the Halton District School Board.

“We know that the Always Puberty and Confidence Education Programme materials have proven useful and effective to educators, and that this donation will contribute significantly to continue supporting the brand’s mission.”

To shed light on an issue many Canadians are unaware of, and chip away at this barrier to girls’ education, the brand is joining forces with Gina Rodriguez, actress and passionate advocate for girls’ education.

“I am passionate about empowering women and girls to feel confident and reach their fullest potential through their education and it hurts my heart that there are so many young women who are not receiving a full education due to a lack of access to feminine hygiene products.

“I am very proud to partner with the brand on their mission to help #EndPeriodPoverty and ensure these young women are not missing critical academic opportunities that are crucial to building a sustainable future,” said Gina Rodriguez.

For 35 years, the brand has been championing girls’ confidence. Its Puberty & Confidence Education Programmes reach more than 17 million girls annually and their product access programmes have provided more than 80 million pads to girls in need around the world in the past 10 years alone.

On top of this, the Always #LikeAGirl movement has been driving societal change to help girls everywhere keep their confidence at puberty and beyond. This new effort to help #EndPeriodPoverty is the brand’s next evolution in its commitment to make puberty a moment that propels girls forward into a confident womanhood.

“The brand’s mission is rooted in building girls’ confidence, which we know takes a hit at puberty,” said Jen Davis, President of Global Feminine Care at Procter & Gamble.

“Education is a huge driver of girls’ confidence and when we learned that nearly one in seven girls in Canada are missing school because they do not have period protection, we saw the need to expand our current efforts. Our goal is not only to help provide access to period products for girls in need, but also spark a national conversation to #EndPeriodPoverty and keep girls focused on reaching their full potential.”

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