Beginning in January 2025, BMW launched the all-new BMW 5 Series in China, marking its first model equipped with integrated Vehicle-to-Everything (V2X) technology, developed in partnership with JOYNEXT.
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
Imagine a world where pixelated fantasy leaps into tangible reality. Not content with merely fuelling our imaginations through screens, Honda has embarked on a quest of extraordinary ambition: to breathe life into the legendary Koraidon from the Pokémon universe. Prepare to witness the fusion of gaming wonder and engineering prowess as Honda unveils its audacious attempt to bring the impossible within reach.
Renault has launched UN.patent, sharing its EV safety tech with the world. Starting with “Fireman Access,” a device that helps firefighters quickly extinguish EV battery fires, Renault is committed to global road safety improvement.
With global supply chains facing mounting pressures and rising costs, manufacturing is at a critical juncture. Industries like aerospace, automotive, and construction face long lead times and high costs for large-format components, relying heavily on fragmented supply chains and labour-intensive processes. Manufacturing automation business SAEKI announced a $6.7M funding round to address these challenges through its innovative approach to digital manufacturing.
BMW’s multifaceted advertising campaign, which takes a customer-centric approach, is designed to strengthen brand identity, says GlobalData. This approach is aimed at making the audience feel valued and important.
Get ready to enhance your ride experience! With Uber’s upcoming feature, you’ll soon be able to set your preference in the app to connect with electric vehicles whenever they’re nearby. Embrace a greener way to travel while enjoying the benefits of an eco-friendly ride.
