Counting Volkswagen/Audi, Toyota/Lexus and Nissan as customers, Unity is working alongside manufacturers, using real-time 3D to improve the way automobiles are designed, built, serviced and sold

Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, announced today that the company has declared its commitment to the automotive industry.

The company’s newly-formed automotive division—which hails experts from companies like Volkswagen, Renault, GM, Delphi, and Denso—is dedicated to bringing the power of real-time 3D to the world’s automotive Original Equipment Manufacturers (OEMs) and suppliers.

The company is no stranger to the automotive industry and counts eight of the world’s top 10 OEMs as customers, helping improve the way they design, build, service and sell automobiles.

“The real-time revolution in automotive is here. Over the past 15 years, we have made great strides leading the game development industry—now, we are bringing our real-time rendering technology to a new group of creators, equipping automakers with the tools that will allow them to iterate at the speed of thought.

“We cannot wait to see what auto creators—from design and pre-production all the way through sales and marketing—create with our technology,” said John Riccitiello, Chief Executive Officer, Unity Technologies.

The company also announced its inaugural Unity AutoTech Summit: a two-day gathering of sessions, tech demos, and networking dedicated to demonstrating how the company’s real-time solution is accelerating innovation and transforming workflows in the automotive industry.

For years, the company has been working alongside the world’s top OEMs. Examples of how leaders such as Audi (VR design review), Volkswagen (interactive VR training for 10,000 employees), Cadillac (Virtual Showroom) and Mercedes-Benz (AMG Powerwall) are leveraging Unity can be found on the company’s Automotive and Transportation website.

“Innovation is a core principle at Audi. With Unity, we create and deploy immersive, real-time interactivity to accelerate team collaboration and speed our pace of development and innovation,” said Jan Plueger, Coordination AR & VR, Audi Centre of Competence.

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