World Branding Forum

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He will bolster FH’s sports practice that supports over 75 global clients via investments to build business, protect reputation, and more FleishmanHillard has named as...

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Ketchum Beefs Up Global Food Business with Cultivate

Deborah Joy Peter

March 7, 2016March 8, 2016

The arm is aimed at helping purpose-driven brands with a natural, organic, and sustainable focus achieve business success Public relations network, Ketchum, has the launched...

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Advertising Featured News Videos

Cannes Lions Celebrates Change with See It Be It 2016

Joshua Hughes

March 4, 2016March 4, 2016

Alongside notable transformations to the programme, See It Be It has opened to receive applications, with enrolment closing on 1 April 2016 See It Be...

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Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

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News Public Relations Social Media

Edelman Seals Strategic Deal with Dynamic Signal

Thomas Ng

February 26, 2016February 26, 2016

The partnership will bolster the group’s offerings and expand its reach into the digital employee and influencer advocacy market Edelman has made a strategic financial...

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Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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AppsFlyer Marks European Expansion with UK Debut

Thomas Ng

February 22, 2016February 23, 2016

The brand has launched an office in London and named Paul Wright to the role of Country Manager for the aforementioned region International mobile marketing...

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Advertising Featured News Videos

Asics Changes the Game with Want It More Push

Joshua Hughes

February 19, 2016March 22, 2016

Using a multi-faceted approach, the campaign is designed to support the brand’s global strategy to expand its footprint beyond just running Asics has rolled out...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...

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News Public Relations

Kwittken Grows London Team with Twin Hires

Thomas Ng

February 18, 2016March 22, 2016

The additions are former France Telecom communications lead, David Taylor, and consumer technology PR specialist, Gary Wilson International public relations firm, Kwittken, under MDC Partners, has...

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Featured Marketing News

Lancer Skincare Lands The Hut Group Partnership

Anisha Kapoor

February 15, 2016February 15, 2016

Using The Hut Group's multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets Dermatology specialist, Lancer Skincare has inked a partnership...

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Branding Campaigns Featured News Videos

TRESemmé Names Teigen Ambassador for New Release

Olivia Pearce

February 12, 2016February 12, 2016

Her debut will be marked by a series of videos focused on ‘touchable volume’ which will launch across the brand's YouTube channel Styling giant, TRESemmé,...