World Branding Forum

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The promotion allows customers subscribed to Book. Stay. Go. the opportunity to book a hotel and receive $16 worth of Uber credit. Uber and Book....

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Smirnoff Dives into Summer with Colours and Berries

Anisha Kapoor

May 26, 2016May 26, 2016

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume. Smirnoff is set to...

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Branding Featured News Videos

Cybrid Scores Diego Maradona for Mobile Football Game

Olivia Pearce

May 25, 2016May 25, 2016

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...

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Industry News

Lightspeed Appoints Caroline Frankum to CEO for EMEA

Deborah Joy Peter

May 25, 2016May 25, 2016

In her new role at Lightspeed, she will oversee growth strategy, client management, and operational plans across the aforementioned region. Lightspeed Group, under WPP network,...

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Branding Campaigns Featured News Videos

Swarovski Debuts #HowYouSayIt with Karlie Kloss

Olivia Pearce

May 24, 2016May 24, 2016

The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...

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Featured Marketing News

Huawei Celebrates UK Release for P9 Push

Anisha Kapoor

May 23, 2016May 23, 2016

Scarlett Johansson and Henry Cavill appear in the first P9 television commercial produced by global technology brand, Huawei. The United Kingdom will witness this week the first...

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Advertising Featured News Videos

#LizArden Goes Digital with Brand Heritage Campaign

Joshua Hughes

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Branding Campaigns Featured News Videos

Harley-Davidson Revs Up Roadster with Motorcycle Share

Olivia Pearce

May 18, 2016May 18, 2016

The brand has launched a unique promotional effort in the United Stated to support the debut of Dark Custom Harley-Davidson Roadster. Harley-Davidson has unveiled its...

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Advertising Featured News Videos

Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Omnicom Public Relations Unveils Rabin Martin Takeover

Anisha Kapoor

May 16, 2016May 16, 2016

The group acquired by Omnicom Public Relations is a global health strategy consulting firm with offices in New York, Los Angeles, London, and Geneva. Omnicom...

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Featured Marketing News Videos

Heineken Light Debuts Best Tasting Push with Neil Patrick Harris

Anisha Kapoor

May 13, 2016May 13, 2016

The fresh Heineken Light campaign will feature two commercials and four digital videos starring Hollywood icon, Neil Patrick Harris. Heineken Light has unveiled the evolution of...

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Advertising Featured News Videos

Citi Launches #StandForProgress with Elite Lineup

Joshua Hughes

May 13, 2016May 13, 2016

The #StandForProgress platform was developed by Citi in conjunction with Team USA for the Rio 2016 Olympic and Paralympic Games. Citi has debuted #StandForProgress, a programme created to...