World Branding Forum

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Avocados From Mexico, a produce brand, kicked off the new year dedicated to health and wellness with two new partnerships that focus on avocados as a...

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Campaigns Featured News

Waitrose to split from Ocado, launches national expansion campaign

Olivia Pearce

March 3, 2020

Waitrose chefs and product developers to launching or redevelop more than 5000 own-label products this year Waitrose, a brand of British supermarkets, has started a...

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Advertising Industry

Zimmerman fortifies creative chops with Wade Alger as CCO

Joshua Hughes

February 27, 2020

Zimmerman hires former GEICO creative lead to drive immersive commerce approach Zimmerman Advertising, an Omnicom Group company, has appointed Wade Alger as its new Chief...

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Campaigns Featured News

Gatorade unveils “Goat Camp” where athletes go to become great

Olivia Pearce

February 25, 2020

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Campaigns Featured News

Lay’s partners The Voice and John Legend to debut team of flavours

Olivia Pearce

February 25, 2020

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

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Featured Marketing News

Tesco becomes first UK supermarket to sell inclusive skin-tone plasters

Anisha Kapoor

February 24, 2020

Tesco follows lead of small online businesses Tesco has become the first UK supermarket to launch plasters in a diverse range of skin tones, a...

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Campaigns Featured News

Yum China stands with communities to fight coronavirus

Nathaniel Mark

February 24, 2020

Yum China announced last week that it has been actively mobilising resources in a multi-pronged response to the outbreak of novel coronavirus (COVID-19). As part...

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Campaigns Featured News

Cadbury and Manchester United partner in ‘Donate Your Words’ campaign

Olivia Pearce

February 24, 2020

Cadbury and Manchester United global partnership highlights issues of loneliness amongst older generation Cadbury and football team Manchester United teamed up to promote the chocolate...

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Campaigns Featured News

Messi, Salah, Pogba and Sterling show-off in new Pepsi campaign

Olivia Pearce

February 20, 2020

Pepsi premieres 2020 international football campaign with action-packed commercial directed by award-winning filmmaker Pepsi is premiering its 2020 international football campaign in celebration of its...

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Advertising Campaigns Featured News

Gillette and Raheem Sterling spotlight toxic masculinity in latest ad

Joshua Hughes

February 18, 2020

The Gillette ad features a soundtrack provided by YOUTH MODE producing a bespoke piece by composer Ash Hanif Gillette, a 118-year-old men's grooming brand and...

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Campaigns Featured News

Goodyear champions power of forward movement in new campaign

Nathaniel Mark

February 18, 2020

Goodyear builds on its commitment to advance mobility and helping people discover their potential The Goodyear Tire & Rubber Company announced a new brand campaign...

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Campaigns Featured News

IKEA makes you king of your own home in Kings and Queens campaign

Olivia Pearce

February 17, 2020

IKEA Life At Home reports people finding personal space at home impossible: Everybody needs a place where they rule Every year, furniture brand IKEA Life At...