World Branding Forum

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International openings now total six new markets in the past 12 months Domino's Pizza, a recognised world leader in pizza delivery, has started the year...

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Branding Campaigns Featured Marketing News Technology

MONOPOLY Turns 80 – Celebrates with New Campaign

Olivia Pearce

February 16, 2015July 4, 2023

Hasbro and BuzzFeed Team up to Launch Global MONOPOLY HERE & NOW Roll the dice, pass GO, and get ready to take your MONOPOLY token...

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Advertising Featured Industry Marketing News Technology

Rubicon Project’s “Consumer Pulse” Assesses Real-Time Marketing for Valentine’s Day

Joshua Hughes

February 13, 2015July 4, 2023

89% of Shoppers Wait Until Final Days to Make Purchases; Nearly Half of High-Spending Millennials Purchase Online Rubicon Project (NYSE:RUBI), a technology leader engineering the...

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Press Release

World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project

WBF

February 9, 2015July 4, 2023

Educational Materials to Reach Over 1,500 Schools and Colleges LONDON, February 9, 2015 /PRNewswire/ -- The World Branding Forum (WBF) today announced that it is...

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Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...

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Advertising Branding Campaigns Featured News Videos

Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign

Olivia Pearce

February 5, 2015July 4, 2023

Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items. Harnessing...

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Branding Featured Industry News

Iconix Acquires Athletic Brand PONY In North America

Olivia Pearce

February 3, 2015July 4, 2023

Iconix to Have Option to Expand Global Ownership Iconix Brand Group, Inc. (Nasdaq: ICON) today announced that it has acquired the North American rights to...

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Advertising Branding Campaigns Featured Marketing News Videos

Friskies to Air Kitten-Sized Ad During the Big Game

Joshua Hughes

January 23, 2015July 4, 2023

Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game Friskies announced that it will air an ad...

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Branding Featured News Public Relations

MTV Went Black & White For The 1st Time On Martin Luther King Day

Anisha Kapoor

January 20, 2015July 4, 2023

Shares Artist, Politician and Audience Perspectives on Race Through New Initiative #TheTalk. MTV this week announced an expansion of its Look Different anti-bias campaign called...

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Advertising Branding Campaigns Featured News

Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen Sponsor

Joshua Hughes

January 15, 2015July 4, 2023

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and...

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Branding Featured Industry Marketing News Technology

Panasonic Introduces Intelligent Retail Shelving Solution

Thomas Ng

January 12, 2015July 4, 2023

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising and Dynamic Price Adjustments to Improve Profitability and Customer Satisfaction Panasonic, a leading provider of...

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Advertising Branding Campaigns Featured News

Calvin Klein Features Justin Bieber And Lara Stone In Global Spring Campaign

Olivia Pearce

January 7, 2015July 4, 2023

Calvin Klein today announced that global superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015...