World Branding Forum

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Partnering with Vintage Wine Estates, the publishing juggernaut ventures into wine for the first time to unveil new collection dubbed ‘Vintages by Harlequin’ Women books publisher,...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...

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Branding News Technology

Expedia Jets Across Orbitz Worldwide Takeover

Thomas Ng

September 17, 2015

The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...

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Advertising Featured News Videos

John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...

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Branding Featured News Videos

Hilton Worldwide Swings Deal with Asian Tour

Olivia Pearce

September 16, 2015September 26, 2015

The international hotel group's latest partnership supports its goal to expand its global sport footprint by further tapping into the golf traveller market In a bid...

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Branding Featured News

Marriott Checks In to South Africa for Expansion Pleasure

Olivia Pearce

September 15, 2015September 15, 2015

Its increased South African presence captures the partnership with The Amdec Group and Marriott's targeted focus on two new properties and Protea brands Marriott International has...

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Branding Featured News

Pilot Inks Sponsorship Deal with New York Fashion Week

Olivia Pearce

September 14, 2015September 14, 2015

The pen-maker makes a fashion statement with NYFW brand sponsorship move and Nicholas K runway tie-up Aiming to make writing fashionable again, Pilot Corporation of America...

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Advertising Featured News

Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Joshua Hughes

September 11, 2015

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations American out-of-home media company,...

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Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

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Advertising News

O&M Advertising Names Charlie Rudd to CEO Role

Joshua Hughes

September 10, 2015September 15, 2015

The BBH COO returns to Ogilvy & Mather to drive the business of O&M Advertising forward BBH Chief Operating Office, Charlie Rudd, has been appointed...

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Branding Featured News

Seiko’s Moscow Debut Timed to the Brand’s 50th Anniversary in Russia

Olivia Pearce

September 9, 2015

The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched...

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Featured Industry News Videos

BrandZ Top 50 Most Valuable Indian Brands Sees 33% Growth

Anisha Kapoor

September 8, 2015September 26, 2015

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...