World Branding Forum

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"Never Stop Improving" from Mercedes-Benz highlights elite athletes who train day after day to refine and improve their performance The market launch of the new...

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Advertising Featured News

Mercedes-Benz USA Releases “What Makes Us” Campaign

Joshua Hughes

April 10, 2018May 8, 2018

Campaign by Mercedes-Benz USA Offers a Series of Cinematic Vignettes Illustrating Its Long History of Constantly Challenging What is Possible The new “What Makes Us”...

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Mercedes-Benz Focuses on AI at Mobile World Congress 2018

Thomas Ng

February 26, 2018

New Business Models and Digital Products Help Mercedes-Benz Aim to Become Digital Pioneer in Automobile Industry At the Mobile World Congress in Barcelona, which runs...

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Daimler and HERE Bring HD Live Map to Future Mercedes-Benz Models

Thomas Ng

February 21, 2018

Highly Precise Maps for Daimler Cars will Be Key Element for Autonomous Driving Daimler, an automotive corporation and HERE Technologies, a mapping and location data...

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Branding Featured News

Mercedes-Benz Cars Premieres Its Futuristic Factory 56 Plant

Olivia Pearce

February 20, 2018May 8, 2018

"Digital, Flexible, Green”—Latest Production Technologies Integrated at "Factory 56" with Main Focus on People Mercedes-Benz Cars presents its "Factory 56" as a modern car production...

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Branding Featured News

Roger Federer and Mercedes-Benz Extend Successful Partnership

Olivia Pearce

February 16, 2018

Mercedes-Benz and Federer Have Been Close Partners for 10 Years Roger Federer extends successful partnership with the Stuttgart brand, Mercedes-Benz, with the star as a...

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Advertising Branding Featured News

Mercedes-Benz Awards International Budget to Publicis

Olivia Pearce

February 14, 2018February 14, 2018

Publicis to Set Up New Agency in Berlin to Align Brand and Product Content Following a one-year selection process, Mercedes-Benz has decided to cooperate with...

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Branding Campaigns Featured News

Mercedes-Benz Launches Campaign with the Justice League

Olivia Pearce

October 9, 2017October 9, 2017

Mercedes-Benz vehicles will join the League alongside Batman, Wonder Woman, Aquaman, Cyborg and The Flash as they race to save the planet from an alien...

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Featured Marketing News

Mercedes-Benz Extends Deal for Shanghai Arena

Deborah Joy Peter

December 30, 2016January 4, 2017

Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...

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Mercedes-Benz Drives Google Assistant Home

Thomas Ng

December 19, 2016December 19, 2016

Mercedes-Benz introduces Google Assistant on Google Home to enable seamless interaction between the home and the car. Mercedes-Benz has moved to welcome the integration of...

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One Za’abeel Towers in Dubai Secure Guinness World Records Title

Jordan

April 30, 2024August 16, 2024

One Za’abeel has achieved the Guinness World Records™ title for the world’s ‘Longest Cantilevered Building’ with its panoramic sky concourse, The Link. The super-luxury twin tower, which is located near the Dubai World Trade Centre roundabout, was developed by ICD (Investment Corporation of Dubai).

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Advertising Entertainment General Sport

Eye of the Champion: Roger Federer Launches Exclusive Eyewear Collection

Nurul Rustam

March 26, 2024

Tennis icon Roger Federer has unveiled his first ever eyewear line in collaboration with Oliver Peoples, following his exclusive licensing agreement with eyewear manufacturer EssilorLuxottica...