World Branding Forum

Read Time:2 Minute, 48 Second

Jason Derulo Tapped for 2018 FIFA World Cup Anthem for Coca-Cola Coca-Cola announced a partnership with Jason Derulo to craft a song that reflects its...

Read Time:1 Minute, 58 Second

Featured Marketing News

LEGO Announces Launch of Harry Potter Wizarding World Sets in 2018

Nathaniel Mark

February 16, 2018February 16, 2018

Ongoing Partnership with Warner Bros Consumer Products Yields New Building Sets and Collectibles Inspired by Harry Potter and Fantastic Beasts Film Series LEGO Systems, a...

Read Time:1 Minute, 57 Second

Branding Featured News

Roger Federer and Mercedes-Benz Extend Successful Partnership

Olivia Pearce

February 16, 2018

Mercedes-Benz and Federer Have Been Close Partners for 10 Years Roger Federer extends successful partnership with the Stuttgart brand, Mercedes-Benz, with the star as a...

Read Time:2 Minute, 6 Second

Advertising Industry

Leo Burnett Chicago Names New EVP, Executive Creative Director

Anisha Kapoor

February 16, 2018February 16, 2018

Kieran Ots Joins Leo Burnett Chicago from the Agency's Sydney Office to Lead Samsung Account Creative Kieran Ots was named Executive Vice President/Executive Creative Director...