World Branding Forum

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Ronald McDonald House Charities campaign says thank you to customers who have supported them over 30 years Leo Burnett London and McDonald’s – a five-time...

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Campaigns Featured News

McDonald’s defaces Mona Lisa and Van Gogh portrait in latest campaign

Nathaniel Mark

September 20, 2019September 20, 2019

McDonald's Sweden promotes Big Mac with bacon with "A Classic. With Bacon." stunt In an ingenious fashion, McDonald's Sweden has opted to place its Big...

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Advertising Branding Campaigns Design Featured News

McDonald’s goes minimalist in France

Olivia Pearce

August 9, 2019August 9, 2019

McDonald's have created a new minimalist style advertising campaign in France giving directions to the nearest branches. Using the famous McDonald's French fries, TBWA/Paris have...

McDonald’s launches picnic delivery

Thomas Ng

July 4, 2019July 4, 2019

McDonald’s are stepping up their delivery game with a new picnic delivery scheme, McDelivery, in Sweden. The fast food giant has produced a number of...

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Campaigns Featured News

McDonald’s and Leo Burnett London Interrupt the Movie World

Olivia Pearce

July 3, 2019

McDonald's-ITV partnership covers over 1,200 movies and will see the McDelivery idents appear across a series of films McDonald's, together with Leo Burnett London, have...

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Advertising Featured News

McDonald’s Unveils Limited Edition Collectible MacCoin to Celebrate 50 Years of the Big Mac

Joshua Hughes

August 1, 2018

The MacCoin by McDonald's is the first fully food-backed global currency To celebrate the 50th anniversary of the Big Mac, McDonald's —a global foodservice retailer—has unveiled the MacCoin,...

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Campaigns Featured News

McDonald’s Joins Starbucks, Closed Loop Partners in Waste Initiative

Olivia Pearce

July 19, 2018

Group including McDonald's, Starbucks, and Closed Loop Partners will identify and commercialise a recyclable and compostable cup globally The NextGen Cup Consortium and Challenge, convened...

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Campaigns Featured News

McDonald’s McHappy Day Serving Up Smiles Across Canada

Olivia Pearce

May 2, 2017

McDonald's Canada's McHappy Day Cheers Local Children And Families 3 May 2017 marks a key milestone for McDonald's Canada as the company celebrates fourty years since...

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Featured Marketing News

McDonald’s Canada Blends European Flair into McCafé

Deborah Joy Peter

September 27, 2016September 27, 2016

The new McCafé blend has won the approval of Canadian specialty coffee-drinkers through a series of taste panels held countrywide. McDonald's Canada is upping the ante with...

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Advertising Featured Industry News Technology

Leaders From AOL, Colgate, Facebook, Google, McDonald’s, Mondelez, P&G, Join Trustworthy Accountability Group

Thomas Ng

March 6, 2015July 4, 2023

After Laying Foundation for TAG's Growth, Linda Woolley Steps Down as CEO; IAB EVP of Public Policy Mike Zaneis Takes Over As Interim CEO The...

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General

McDonald’s Onion Supplier Taylor Farms Faces First Lawsuit Over E. coli Outbreak

Jordan

October 28, 2024October 28, 2024

OFT Food Safety & Injury Lawyers have filed the first lawsuit against McDonald’s onion supplier Taylor Farms arising from the multistate E. coli outbreak linked to the “slivered” onions used on McDonald’s Quarter Pounders.