McDonald’s launches picnic delivery

McDonald’s are stepping up their delivery game with a new picnic delivery scheme, McDelivery, in Sweden.

The fast food giant has produced a number of picnic blankets with QR codes. When a location is decided, the QR codes can be scanned  and the geo-location is recorded. When the order is placed the delivery is made from the nearest McDonald’s branch. 

Currently the scheme is only available in Sweden and the blankets can only be won via McDonald’s social media channels there.

Marketing manager at McDonald’s Sweden, Sofie Lager says, “We have already seen McDelivery’s success since its launch about a year ago and now we want to give everyone out enjoying the summer the possibility to get their Big Mac or Happy Meal straight to the picnic blanket. Without moving an inch.”