World Branding Forum

Read Time:1 Minute, 4 Second

The agency has named Gordon Domlija CEO for China. He replaces Christian Guinot who is pursuing other opportunities within the group MEC has named Gordon...

Read Time:1 Minute, 50 Second

Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

Read Time:2 Minute, 7 Second

Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...

Read Time:1 Minute, 35 Second

Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...

Read Time:2 Minute, 0 Second

Advertising Featured Industry News

Real-Time Advertising Summit Returns to London

Olivia Pearce

October 22, 2015

Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

Read Time:2 Minute, 10 Second

Industry News

Y&R’s Sable Assumes Vice Chair Role on Ad Council Board

Thomas Ng

October 1, 2015October 1, 2015

The aforementioned stint runs until June 2017, at which point, the Y&R Global CEO assumes the role of Board Chair Y&R Global CEO, David Sable,...

Read Time:1 Minute, 26 Second

Branding Featured News

Four Points Reaches New High with Upcoming Hotel Launches

Joshua Hughes

September 30, 2015September 30, 2015

Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

Read Time:1 Minute, 58 Second

Press Release

Gas Natural Fenosa, Repsol, Santander y Zara nombradas «marca del año» en los premios World Branding 2015

WBF

September 25, 2015November 11, 2015

LONDRES--(BUSINESS WIRE)-- Anoche los prestigiosos premios World Branding galardonaron a 118 marcas de 30 países en una reluciente ceremonia celebrada en los apartamentos reales del...

Read Time:1 Minute, 39 Second

Branding Featured News

Harlequin Pours Wine with Vintage Wine Estates Rendezvous

Olivia Pearce

September 24, 2015September 26, 2015

Partnering with Vintage Wine Estates, the publishing juggernaut ventures into wine for the first time to unveil new collection dubbed ‘Vintages by Harlequin’ Women books publisher,...

Read Time:1 Minute, 12 Second

News Public Relations

Ogilvy PR Takes Over ConceptPR to Optimise on Market Opportunities in Brazil

Anisha Kapoor

September 11, 2015

The PR and digital content firm merges with Ogilvy PR to amp up integrated communications for the agency's clients in Brazil Ogilvy Public Relations, a...

Read Time:2 Minute, 52 Second

Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

Read Time:4 Minute, 34 Second

Featured Industry News Videos

BrandZ Top 50 Most Valuable Indian Brands Sees 33% Growth

Anisha Kapoor

September 8, 2015September 26, 2015

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...